Does Waaru add a markup on Meta marketing conversation fees?

No. Waaru charges 0% markup. The Meta conversation cost on your invoice is exactly what Meta bills. Every major Indian BSP charges per WhatsApp message at a rate above Meta's published rate — AiSensy lists ₹1.09 per marketing message on its own pricing page; Interakt lists ₹0.949–₹0.970; Wati publishes its rate inside a gated PDF.

How does Waaru handle opt-in compliance?

Every contact has an opt-in source recorded (where, when, what they consented to). Opt-outs are respected automatically and propagated across every campaign. Per-window message limits are enforced to protect your WABA quality rating.

Can I segment my audience for targeted campaigns?

Yes — segment by tag, last interaction date, location, custom field, conversation status, or any data you've imported via integration. Save segments for repeat use.

What happens when a customer replies to a broadcast?

The reply is routed to Waaru's AI agent with full campaign context. The AI handles the conversation, takes action (e.g. order lookup, slot booking, refund), and escalates to a human only when it can't handle it. This is the conversion engine most marketing tools are missing.

Are Meta-approved templates required?

Yes for marketing messages. Submit your templates from inside Waaru and we surface the approval status. Once approved, the template is available in the campaign builder.

What does WhatsApp marketing on Waaru cost?

Included in the Growth plan — full AI replies on every campaign, unlimited broadcasts (within Meta's per-window limits). Meta's published conversation fees are billed by Meta at 0% markup.

WhatsApp marketing

WhatsApp marketing that closes the conversation it started.

Most WhatsApp marketing tools are broadcast senders. They blast a template, count opens, and end. The reply that comes back goes nowhere. Waaru is built so every marketing message starts a conversation the AI can complete — qualify, recommend, transact, and close — without a human watching the inbox.

In one line

WhatsApp marketing software handles outbound template campaigns, audience segmentation, opt-in management, and inbound reply handling on the WhatsApp Business API. Waaru pairs broadcasts with AI replies so every campaign reply becomes a conversation the AI can close.

No credit card. No commitment.

Sent in minutesSchedule, target, ship

AI on every replyReplies become conversations, not noise

0%Markup on Meta marketing conversation fees

IncludedOn the Growth plan

The problem

Why most WhatsApp marketing campaigns leak in the reply.

You send 5,000 marketing messages. 1,000 customers reply. 800 of those replies are ignored because nobody is watching the inbox at 9pm. The 200 that do get answered are answered by an agent typing the same five replies. The replies you should have gotten more of stop coming back because customers learned the brand doesn't answer.

Outbound is well-tooled; inbound reply handling is usually an afterthought.
Most BSPs charge above Meta's published marketing rate per message — AiSensy lists ₹1.09, Interakt lists ₹0.949–₹0.970 on their own pricing pages — so the real campaign cost is higher than what looks published.
Opt-in management is manual — you discover non-compliance only after Meta flags your number.
Performance reports stop at delivery and read rates. The number that matters — replies that converted — is rarely surfaced.

Chapter 01

Outbound — broadcasts, templates, segmentation.

Standard WhatsApp marketing surface — done correctly. The differentiator is what happens after the message lands.

Template library with Meta-approval submission inside the dashboard
Segment audiences by tag, last interaction, location, custom field, conversation status
Schedule for optimal local time per segment
Rate-limit automatically to protect WABA quality rating
Track sent, delivered, read, replied, converted per campaign

Chapter 02

Inbound — every reply becomes a conversation.

Every reply to a broadcast is routed straight into Waaru's AI agent. The agent has the campaign context (which message they replied to, which segment they belong to, what they previously bought), runs the conversation, takes action when needed, and escalates only when it can't handle it. This is the missing half of every other WhatsApp marketing tool. The 800 replies that previously died at 9pm get handled. Conversion shifts from a vanity metric to a real one.

Chapter 03

Opt-in compliance — managed, not assumed.

WhatsApp's marketing rules are strict, and getting them wrong can cost you the number. Waaru tracks opt-in source per contact (where, when, what they consented to), respects opt-outs automatically, and stops campaigns to contacts who exceed Meta's per-window limits. Compliance is enforced, not displayed as a checklist.

Chapter 04

Pricing — 0% markup on Meta marketing conversation fees.

WhatsApp marketing messages have a published Meta rate per message per region. AiSensy publishes ₹1.09 per marketing message on its pricing page. Interakt publishes ₹0.949–₹0.970. Wati publishes its rate inside a gated PDF that's not on the pricing page. Waaru charges 0% — the per-message fee on your invoice is exactly what Meta bills. At 10,000 marketing messages a month, even a small per-message gap compounds into roughly the cost of the platform itself.

Chapter 05

Campaign reports that show conversion, not just delivery.

Every Waaru campaign report shows: sent, delivered, read, replied, AI-handled, human-handled, escalated, converted (configurable per campaign — order placed, slot booked, payment completed, custom event). The number that decides whether the campaign worked is in the report.

Side-by-side

Waaru marketing vs. Wati / AiSensy marketing.

Capability	Waaru	Other WhatsApp platforms
Broadcasts	Yes	Yes
AI handles every reply	Yes	Manual inbox
Markup on Meta marketing fee	0%	AiSensy ₹1.09 / Interakt ₹0.949–₹0.970 per marketing message (their public pricing)
Per-contact opt-in audit trail	Yes	Manual or absent
Conversion in the campaign report	Yes	Stops at read/replied
Native Shopify cart trigger	Yes	Often Zapier

FAQ

Questions worth answering.

WhatsApp marketing software runs outbound campaigns (template broadcasts), manages audience segmentation, handles opt-ins, and processes replies — all on the official WhatsApp Business API. The good tools also use AI to handle the replies, so the campaign becomes a conversation instead of a delivery report.

Sources & references

Sources backing the claims on this page.

Markup figures on this page are computed against Meta's published WhatsApp marketing-conversation rate card vs. competitor published pricing.

Meta's published WhatsApp Business Cloud API conversation rate card — per-region marketing-conversation pricing.
Meta · WhatsApp pricing documentation · Accessed 9 June 2026
Wati public pricing page — referenced in the marketing-conversation markup comparison.
Wati · Pricing page · Accessed 9 June 2026
AiSensy public pricing page — referenced in the marketing-conversation markup comparison.
AiSensy · Pricing page · Accessed 9 June 2026

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