WhatsApp marketing that keeps consent, delivery, and replies connected.
A useful campaign begins with an eligible audience and an approved template, then continues when customers reply. Waaru keeps campaign setup, sending safeguards, opt-out enforcement, and the resulting inbox conversations in one workspace.
In one line
WhatsApp marketing software manages approved outbound templates, eligible audiences, scheduling, consent records, delivery outcomes, and inbound replies on the official WhatsApp Business Platform. Waaru provides that deterministic operating layer. AI is optional and can be added when a journey needs model-led understanding or tool selection.
No credit card. No commitment.
Sent in minutesSchedule, target, ship
Shared inboxReplies return to the team
0%Markup on Meta marketing conversation fees
FreeDuring current early access
The problem
Why most WhatsApp marketing campaigns leak in the reply.
A campaign can show strong delivery and still fail operationally when consent evidence is unclear, opt-outs remain in the audience, or replies have no owner. The send and the conversation that follows need one operating path.
An audience filter does not replace valid marketing consent.
Opt-outs must be enforced even if a contact still matches the segment.
Sender and template quality can make a campaign ineligible to start.
Replies need to stay connected to the workspace, sender, and contact.
Outbound — broadcasts, templates, segmentation.
The current MVP focuses on explicit configuration and enforceable sending boundaries. It does not use AI to invent campaign content or reply paths.
Template library with Meta-approval submission inside the dashboard
Segment audiences by tag, last interaction, location, custom field, conversation status
Schedule for optimal local time per segment
Rate-limit automatically to protect WABA quality rating
Track sent, delivered, read, replied, converted per campaign
Inbound — every reply remains a conversation.
A matching published workflow can continue with configured questions, buttons, lists, or a handoff. If no workflow matches, the inbound message enters the shared team inbox so a person can respond in the same thread.
Opt-in compliance — managed, not assumed.
WhatsApp's marketing rules are strict, and getting them wrong can cost you the number. Waaru tracks opt-in source per contact (where, when, what they consented to), respects opt-outs automatically, and stops campaigns to contacts who exceed Meta's per-window limits. Compliance is enforced, not displayed as a checklist.
Pricing — 0% markup on Meta messaging charges.
The current Waaru MVP is free and adds no markup to Meta's messaging charges. For a valid comparison, use the same recipient country, message category, currency, and effective date, then keep the dated source beside your calculation.
Campaign reports that show conversion, not just delivery.
Review campaign progress and delivery outcomes in the workspace. Connect those operational signals to your own order, booking, or revenue system when you need a commercial conversion measure.
FAQ
Questions worth answering.
It manages approved outbound templates, eligible audiences, scheduling, opt-in records, delivery outcomes, and inbound replies on the official WhatsApp Business Platform.
Research notes
Evidence checked for this page.
Primary references for WhatsApp pricing and provider comparisons are dated so changes can be audited.
Meta's WhatsApp Business Platform pricing documentation and current rate-card access point.
Meta · WhatsApp pricing documentation · Accessed 9 June 2026
Wati public pricing and plan information.
Wati · Pricing page · Accessed 9 June 2026
AiSensy public pricing and message-rate information.
