WhatsApp marketing that keeps consent, delivery, and replies connected.
A useful campaign begins with an eligible audience and an approved template, then continues when customers reply. Waaru keeps campaign setup, sending safeguards, opt-out enforcement, and the resulting inbox conversations in one workspace.
In one line
WhatsApp marketing software manages approved outbound templates, eligible audiences, scheduling, consent records, delivery outcomes, and inbound replies on the official WhatsApp Business Platform. Waaru provides that deterministic operating layer. AI is optional and can be added when a journey needs model-led understanding or tool selection.
Why most WhatsApp marketing campaigns leak in the reply.
A campaign can show strong delivery and still fail operationally when consent evidence is unclear, opt-outs remain in the audience, or replies have no owner. The send and the conversation that follows need one operating path.
An audience filter does not replace valid marketing consent.
Opt-outs must be enforced even if a contact still matches the segment.
Sender and template quality can make a campaign ineligible to start.
Replies need to stay connected to the workspace, sender, and contact.
Jump to a section
Outbound — broadcasts, templates, segmentation.
This workflow focuses on explicit configuration and enforceable sending boundaries. It does not use AI to invent campaign content or reply paths.
Template library with Meta-approval submission inside the dashboard
Segment audiences by tag, last interaction, location, custom field, conversation status
Schedule for optimal local time per segment
Rate-limit automatically to protect WABA quality rating
Track sent, delivered, read, replied, converted per campaign
Inbound — every reply remains a conversation.
A matching published workflow can continue with configured questions, buttons, lists, or a handoff. If no workflow matches, the inbound message enters the shared team inbox so a person can respond in the same thread.
Opt-in compliance — managed, not assumed.
WhatsApp's marketing rules are strict, and getting them wrong can cost you the number. Waaru tracks opt-in source per contact (where, when, what they consented to), respects opt-outs automatically, and stops campaigns to contacts who exceed Meta's per-window limits. Compliance is enforced, not displayed as a checklist.
Pricing — 0% markup on Meta messaging charges.
Waaru is free and adds no markup to Meta's messaging charges. For a valid comparison, use the same recipient country, message category, currency, and effective date, then keep the dated source beside your calculation.
Campaign reports that show conversion, not just delivery.
Review campaign progress and delivery outcomes in the workspace. Connect those operational signals to your own order, booking, or revenue system when you need a commercial conversion measure.
FAQ
Frequently asked questions.
What is WhatsApp marketing software?
It manages approved outbound templates, eligible audiences, scheduling, opt-in records, delivery outcomes, and inbound replies on the official WhatsApp Business Platform.
Does Waaru add a markup on Meta marketing conversation fees?
No. Waaru adds 0% markup to Meta messaging charges. Use the dated pricing research for like-for-like comparisons across recipient country, category, currency, and effective date.
How does Waaru handle opt-in compliance?
Every contact has an opt-in source recorded (where, when, what they consented to). Opt-outs are respected automatically and propagated across every campaign. Per-window message limits are enforced to protect your WABA quality rating.
Can I segment my audience for targeted campaigns?
Yes — segment by tag, last interaction date, location, custom field, conversation status, or any data you've imported via integration. Save segments for repeat use.
What happens when a customer replies to a broadcast?
A matching published workflow can continue through configured steps. If no workflow matches, the message routes to the shared human inbox.
Are Meta-approved templates required?
Yes for marketing messages. Submit your templates from inside Waaru and we surface the approval status. Once approved, the template is available in the campaign builder.
What does WhatsApp marketing on Waaru cost?
Public signup is open. The platform is free. AI features are paid separately. Meta messaging charges and Meta-assigned limits still apply; Waaru adds no markup.
Research notes
Evidence checked for this page.
Primary references for WhatsApp pricing and provider comparisons are dated so changes can be audited.
Meta's WhatsApp Business Platform pricing documentation and current rate-card access point.
Meta · WhatsApp pricing documentation · Accessed 9 June 2026
Wati public pricing and plan information.
Wati · Pricing page · Accessed 9 June 2026
AiSensy public pricing and message-rate information.
