Before sending a broadcast, check consent, sender quality, delivery limits, and opt-outs. Decide who will handle replies. Waaru keeps the campaign and those conversations in one workspace.
In one line
A WhatsApp broadcast sends an approved message template to eligible, opted-in contacts through the official Business Platform. Waaru adds audience filtering, scheduling, delivery safeguards, opt-out enforcement, and a shared inbox for replies.
Platform free. AI features are paid separately.
The problem
Check consent records and sending restrictions before starting a campaign. Assign someone to handle replies. Delivery metrics alone cannot confirm that those checks happened.
Use contacts already in your workspace or import the audience you need.
A recipient's reply is processed as an inbound WhatsApp message for the same workspace and sender. A matching published workflow can continue through configured steps; otherwise the conversation routes to the human inbox instead of receiving an invented response.
Build and submit templates from the dashboard, track approval status, manage versions when you iterate. Approved templates are immediately available in the campaign builder. Rejected templates show Meta's rejection reason so you can fix and resubmit.
Waaru blocks new campaign sends when the sender or template is ineligible. It also checks opt-outs, prevents duplicate sends, and enforces rate limits for each sending number. Meta still decides whether to deliver a message. These controls cannot guarantee a quality rating.
Waaru is free. Public signup is open. AI features are paid separately. Waaru adds no markup to Meta's messaging charges. Always compare provider pricing using the same country, message category, currency, and effective date.
A WhatsApp broadcast is an outbound template message sent to a list of opted-in contacts via the WhatsApp Business API. The message is a Meta-approved template that can be personalised per recipient. Replies come back as normal WhatsApp messages.
Your eligible audience and delivery rate depend on the WhatsApp Business Account, sender quality, template state, consent, and Meta limits. Waaru applies its own safety and rate controls but cannot raise limits assigned by Meta.
Yes for marketing broadcasts. Submit your template from inside Waaru and we'll surface the approval status. Service and utility templates have different approval rules.
Replies return as inbound conversations for the same workspace and sender. A matching published workflow can continue; unmatched messages route to the human inbox.
No. Waaru adds 0% markup to Meta messaging charges. Compare the dated source pages in our pricing research because country, category, currency, and effective date all change the result.
Use tags and eligible contact fields to build a campaign audience. Opt-outs and applicable sending restrictions are enforced separately from audience membership.
Any unwanted or poorly targeted campaign can harm quality. Waaru enforces opt-outs, quality admission checks, and per-instance rate limits, but consent quality and message relevance remain your responsibility.
Broadcasts are included with free platform access. Meta messaging charges remain separate and Waaru adds no markup.
WhatsApp broadcast not delivered: what to check
Find where a WhatsApp broadcast stopped. Separate app and API problems, check message status, and decide whether a retry is safe.
Create a broadcast in Waaru
WhatsApp marketing
Broadcast campaigns feature
Customer engagement
Human handoff
WhatsApp Business API
Pricing
Ready to ship a WhatsApp flow that doesn't break?
Public signup is open. The platform is free. AI features are paid separately.
