Broadcast to thousands. Have a real conversation with each one.
A WhatsApp broadcast is the easy part. Handling 1,000 inbound replies the next morning is the hard part. Waaru runs broadcasts the way every WhatsApp platform does — and runs the AI agent on every reply, so each campaign becomes a thousand parallel conversations the AI can complete.
In one line
WhatsApp broadcasting sends a Meta-approved template message to a list of opted-in contacts in a rate-limited, deliverable way. Waaru adds AI reply handling, so each reply becomes a tracked conversation that can convert without a human in the loop.
No credit card. No commitment.
ScheduledPer-segment, per-timezone
Auto rate-limitedProtects your WABA quality rating
AI on every replyNo more dead inboxes after a blast
Versioned templatesSubmit, approve, ship, in one place
The problem
Why most WhatsApp broadcasts end with a stack of unanswered replies.
A 5,000-contact broadcast on a Friday evening produces ~1,000 replies by Saturday morning. Without AI handling, the team picks at the top of the stack on Monday, and by Tuesday the customers who replied have moved on. The campaign 'worked' in the dashboard and failed in the bank account.
Most BSPs report sent and delivered counts, not replied-and-converted counts.
Inbound replies dump into a shared inbox with no AI triage.
Templates have to be re-submitted for every minor change because version control is non-existent.
Markup on Meta conversation fees makes high-volume broadcasts disproportionately expensive.
Chapter 01
What a Waaru broadcast actually does.
All within a few clicks. No CSV import unless you want one.
Pick a Meta-approved template (or submit a new one from the dashboard)
Choose a segment (tag, location, last interaction, custom field, Shopify cohort)
Personalise variables per recipient — name, last order, due date, room type
Schedule per-segment in the recipient's local timezone
Send rate-limited to protect WABA quality rating
Watch sent, delivered, read, replied, AI-handled, escalated, converted in real time
Chapter 02
AI on every reply — the campaign becomes a conversation.
When a recipient replies, the message lands in Waaru's AI agent with full campaign context. The agent knows which campaign they're replying to, which segment they were in, and what they've bought before. It can answer questions about the offer, take a payment, book a slot, hand off to a human, or trigger a downstream flow.
This is the structural difference: a broadcast on a typical WhatsApp platform is a one-way blast. A broadcast on Waaru is a one-to-many conversation starter.
Chapter 03
Template management — submit, approve, version.
Build and submit templates from the dashboard, track approval status, manage versions when you iterate. Approved templates are immediately available in the campaign builder. Rejected templates show Meta's rejection reason so you can fix and resubmit.
Chapter 04
Quality rating, protected by default.
WhatsApp Business Accounts have a quality rating that drops when recipients block your number or report spam. Waaru protects the rating by enforcing Meta's per-window limits, throttling delivery on high-volume sends, and pausing campaigns automatically if quality dips. You don't have to monitor the rating yourself — it's monitored for you.
Chapter 05
Pricing — 0% markup on Meta conversation fees.
Meta's marketing conversation fee is published. Waaru passes it through at cost. The line item on your invoice is exactly Meta's published rate. At 10,000 marketing conversations a month, this is typically the difference between Waaru and a competitor's monthly plan cost.
FAQ
Questions worth answering.
A WhatsApp broadcast is an outbound template message sent to a list of opted-in contacts via the WhatsApp Business API. The message is a Meta-approved template that can be personalised per recipient. Replies come back as normal WhatsApp messages.
