Interakt, a Jio Haptik product, is the commerce specialist among Indian BSPs — catalogs, carts, and unlimited agent seats on every paid plan. Waaru is an AI-native platform where the agent, not the catalog, is the centre. This page compares them with every claim cited and dated.
The verdict
Choose Interakt if WhatsApp catalog commerce with unlimited human seats is your core need and your volume justifies negotiating its markup-free Enterprise tier. Choose Waaru if you want AI to carry the conversation — self-learning agents, mid-flow recovery, native MCP — with 0% markup on Meta fees from day one, on any plan. Interakt publishes its markup (+11% marketing, +30% utility on standard plans); Waaru simply doesn't have one.
No credit card. No commitment.
Side-by-side
Waaru vs Interakt, feature by feature.
The short version of where the two platforms actually differ, verified 4 July 2026.
Waaru
Interakt
Entry price
Free during early access; launch pricing locked 12 months for founding members
Growth — ₹2,799/mo (₹2,568/mo billed quarterly)
Markup on Meta message fees
0% — Meta bills you directly
Published rates are +11% (marketing) to +30% (utility) over Meta's base rates; 'no markup' is reserved for Enterprise.
Published marketing rate (India)
Meta's rate: ₹0.8631/msg
₹0.958/msg published
Self-learning AI agents
Yes
No
Mid-flow AI injection
Yes
No
Native MCP server
Yes
No
Human handoff with full context
Yes
Basic assignment
Visual flow builder
21 node types, AI fallback on every node
Basic
India data residency
AWS Mumbai (ap-south-1)
Varies — not stated on pricing page
Competitor pricing and feature information read from each vendor's public pricing page and documentation on 4 July 2026. Meta base rates for India: ₹0.8631 marketing, ₹0.115 utility (effective 1 January 2026). Features and prices change — see the sources section for every claim.
Chapter 01
Where Interakt is genuinely strong.
Interakt deserves credit on two fronts most competitors dodge. It publishes its per-message rates openly on the pricing page, and it offers unlimited agent seats on every paid plan — a real cost advantage for support-heavy teams where seat-based pricing punishes growth. Its WhatsApp commerce stack (catalogs, carts, order notifications) is among the most complete, and the Jio Haptik parentage gives enterprises a credible support path.
Unlimited agent seats on every paid plan — rare in this market.
Strong WhatsApp commerce features: catalogs, carts, order messages.
Backed by Jio Haptik with enterprise support paths.
Publishes its per-message rates openly, unlike most competitors.
Chapter 02
Where the Interakt model shows its seams.
The published rates carry a markup on standard plans: ₹0.958 per marketing message (+11% over Meta's ₹0.8631) and ₹0.150 per utility message (+30% over Meta's ₹0.115). The 'no markup charges' promise exists — but only on the custom-priced Enterprise tier. And conversational AI is not native: Haptik AI agents are a premium add-on starting around ₹10,000/mo, which is more than double the Advanced plan itself.
Per-message markup on standard plans: +11% marketing, +30% utility versus Meta's rates.
Conversational AI (Haptik AI agents) is a premium add-on starting around ₹10,000/mo.
Automation is trigger-based; no self-learning loop or mid-conversation AI recovery.
The 'no markup' pricing is gated behind custom Enterprise contracts.
Chapter 03
What Waaru does differently.
On Waaru there is no markup tier to negotiate towards — Meta bills you directly at Meta's published rates on every plan, including early access. AI is the platform core, not a ₹10,000 add-on: agents train on your website and catalog, learn from every human-resolved escalation, and recover off-script conversations mid-flow. Commerce runs through native Shopify and Razorpay integrations with WhatsApp catalog support. And the native MCP server exposes the whole platform to your own AI tooling.
Chapter 04
The pricing math, side by side.
At 50,000 marketing + 20,000 utility messages a month, Interakt's Growth-plan rates cost about ₹50,900. Meta's own rates for the same volume: about ₹45,500. The ~₹5,400/mo difference is nearly two Growth subscriptions — every month, before the AI add-on. On Waaru the message bill is the Meta number, verifiable against Meta's public rate card. You pay exactly what Meta charges. Nothing on top.
Chapter 05
Who should still pick Interakt.
Pick Interakt if your operation is catalog-first commerce with a large human support team — unlimited seats are genuinely valuable — or if you have the volume to negotiate the Enterprise tier where the markup disappears. If your growth plan involves AI doing more of the answering rather than more humans doing it, the add-on economics stop making sense.
FAQ
Questions worth answering.
On messages, yes: Waaru passes through Meta's published rates (₹0.8631 marketing, ₹0.115 utility for India) at 0% markup, versus Interakt's published ₹0.958 and ₹0.150 on standard plans. On platform fees, Waaru is free during early access; Interakt Growth is ₹2,799/mo. Interakt's unlimited seats can favour it for very large human teams.
Sources & references
Every claim on this page, cited.
Competitor pricing and features change. Each claim below links to the source it was read from, with the date we read it. Spot something outdated? Email connect@waaru.app and we will re-verify within a week.
Meta's published per-message rates for India (effective 1 January 2026): ₹0.8631 marketing, ₹0.115 utility, ₹0.115 authentication (domestic). Service conversations are free. Per-message billing has applied since 1 July 2025.
