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Waaru
Current product boundary

Commerce depends on verified business-system interfaces.

Shopify and Razorpay payment links are available. WooCommerce is in progress. Confirm credentials, event ownership, and asset configuration for the workspace.

WhatsApp commerce

Plan WhatsApp journeys for product sales and order support.

Use WhatsApp for product discovery, catalogue messages, checkout links, order updates, COD confirmation, returns, and support. Keep those messages tied to the current store and payment records, and stop the workflow when the order or consent changes.

In one line

WhatsApp commerce is a connected customer journey, not only a catalogue card. Product, cart, order, payment, consent, and support states need explicit owners and tested transitions.

Create free workspace

Platform free. AI features are paid separately.

The problem

A chat interface cannot repair an unreliable commerce event.

If stock, cart, payment, or fulfilment state is stale, a polished message can still mislead the customer. Define the authoritative source and the owner of every transition before automating the channel.

  • Catalogue and stock data can drift from the shop system.
  • Payment links and success events require verified provider handling.
  • Order updates must be idempotent and tied to one order state.
  • A support reply needs the product and order context that caused it.

Product and catalogue messages.

WhatsApp supports commerce message formats where the business's Meta assets and catalogue are configured. Use structured choices for category and variant selection, and send unknown fit, compatibility, or policy questions to a person.

Checkout and payment handoff.

A workflow can present a verified checkout or Razorpay payment link and wait for an authoritative success or failure event. Do not mark an order paid because the customer clicked a link or said payment was complete.

Order and delivery communication.

Use approved templates for expected transaction updates outside the service window. Deduplicate each event, keep the order reference attached, and route unexpected replies to a team member who can see the current state.

Recovery and re-engagement are different purposes.

An active cart, an existing order, and a future promotion have different customer expectations. Store purpose-specific consent, cap frequency across journeys, and stop on purchase, cancellation, opt-out, or unsafe quality.

Returns and service recovery.

Collect the order, item, issue, evidence type, and requested outcome. The deterministic flow can organise the intake, while a person owns exceptions, policy judgement, refunds, and customer recovery.

FAQ

Frequently asked questions.

What is WhatsApp commerce?

It is the use of WhatsApp across product discovery, catalogue or product messages, checkout or payment handoff, order communication, returns, and customer support, with connected commerce state behind the conversation.

Can customers browse products inside WhatsApp?

WhatsApp supports catalogue and product message experiences where eligible Meta commerce assets are configured. The business still needs an authoritative product and availability source.

Can Waaru collect payments today?

Yes. Waaru can create Razorpay payment links and continue from verified payment events. Confirm the connected account, webhook verification, and event mappings during onboarding.

Can Waaru recover abandoned carts?

A compliant recovery journey needs an authoritative cart event from an approved external source. The current direct Shopify and WooCommerce connector releases do not expose abandoned-cart events. Confirm the trigger, consent, purchase stop, frequency caps, and deduplication before launching.

Does Waaru use AI for product questions?

Yes. The AI can answer from reviewed Company Brain and commerce context, use approved tools, and route uncertain or judgement-heavy questions to the shared team inbox.

Ready to ship a WhatsApp flow that doesn't break?

Public signup is open. The platform is free. AI features are paid separately.