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Waaru
WhatsApp for hospitality

Carry the guest context from first enquiry to checkout.

A useful hotel workflow does more than answer quickly. It records the stay request, makes the source of availability clear, gives each team an accountable handoff, and lets the guest keep replying in the same conversation.

In one line

WhatsApp works as a guest-journey layer when structured steps handle intake, reminders, and routing while reservations, reception, finance, and service teams retain control of decisions and exceptions.

Industry guide reviewed .

Maintained by the Waaru product team. Read our editorial and product-claim review method.

No credit card. No commitment.

One guest thread, several accountable owners.

Follow an enquiry as ownership moves from reservations to the front desk, finance, and reception. Every state remains visible, and no step invents availability, payment, or resolution.

ExampleGuest journey ownership

STAY 1842

Courtyard room

Direct enquiry · Bengaluru

Current owner
Reservations
Next action
Enquiry captured

Operating boundary

Define the hotel workflow before guests enter it.

Treat each stage as an operating contract. Decide what Waaru may collect, what system or person confirms the answer, and what should stop or leave the workflow.

Authorization

Use the hotel's connected WhatsApp Business number and approved teammate access. Keep service communication and later marketing permission as separate purposes.

Reads

Guest replies, structured Flow answers, contact fields, conversation history, and data returned by a connected source within its granted permissions.

Writes

Logic Flow can update contact fields, assignment, conversation state, and approved messages. Creating a Razorpay payment link or calendar booking is not exposed as a Logic Flow write; staff or a separate authenticated connected-app action completes that step.

Events

Inbound messages, Flow submissions, human assignment, and verified provider events can move the journey. A copied spreadsheet row is not automatically current availability.

Setup

Name the owner for reservations, payments, arrivals, and in-stay requests. Test changes, cancellations, duplicate events, late replies, and after-hours handoff before publishing.

Exclusions

Waaru should not invent a room, rate, upgrade, refund, or service-recovery promise. Keep judgement and exceptions with authorised hotel staff.

Recovery

Unknown requests and failed actions stay in the shared inbox with the guest's answers and booking reference so a person can continue without restarting the conversation.

The problem

The enquiry is rarely the hard part. The handoffs are.

A guest can move through reservations, reception, housekeeping, maintenance, transport, dining, and finance during one stay. When those teams use separate inboxes or copy details manually, the guest repeats dates and room information while staff lose the original promise.

  • After-hours enquiries wait without an acknowledgement or named owner.
  • Rates and availability are copied from a source that may already be stale.
  • Pre-arrival instructions vary by property, booking channel, and shift.
  • In-stay requests lose room, urgency, and responsibility context.
  • Marketing offers are mixed into a service conversation without a separate permission check.

Enquiry

Collect a booking request that reservations can act on.

Ask for check-in, checkout, number of guests, property, and room preference with buttons or a WhatsApp Flow. Confirm what was received, then route it to reservations. A Flow can make the intake easier, but availability and final price should still come from a verified source or an authorised person. See how the same structured pattern is built in the visual flow builder.

Operator worksheet

Write the reservation handoff before automating the reply.

Start with one property and one booking path. Write down the minimum information reservations needs, the person or system allowed to confirm each commercial fact, and the exact point at which the conversation returns to a guest. This becomes the acceptance checklist for the workflow, not another script for staff to remember.

  • What details must the guest provide before reservations can make a decision?
  • Who can confirm the rate and room, and where is that decision recorded?
  • How long may availability or a quoted rate be treated as current?
  • Who owns the thread after a failed payment action, exception, or late reply?
  • What message can the guest rely on as the final booking confirmation?

Confirmation

Keep the room decision and deposit in the same record.

After staff or an integrated property system confirms availability, send the approved rate, cancellation terms, booking reference, and the next payment step. If a deposit is required, authorised staff can create a hosted link through the connected Razorpay action and share it in the thread. The conversational Logic Flow does not create the link. Verify the merchant, amount, expiry, and provider event before offering this path to guests.

Before arrival

Send useful details before they become questions.

Directions, check-in time, identification requirements, parking, transfer options, property rules, and the contact point for changes belong in a concise pre-arrival message. Keep the booking reference attached to the conversation. If the guest changes the arrival time or asks about an exception, reception should see the original stay details before replying.

During the stay

Route requests by urgency and ownership, not by keyword alone.

Housekeeping, maintenance, transport, dining, and late-checkout requests have different owners and response expectations. A deterministic workflow can collect the room and request type, then place the thread in the shared inbox for a person to accept. An urgent or unclear request should leave the structured path early instead of waiting behind a routine task.

After the stay

Close the service journey with restraint.

A checkout acknowledgement, invoice notice, or feedback request should state its purpose plainly. A previous stay does not create permanent marketing permission. Store the source and purpose of consent, keep promotional audiences separate from service updates, and suppress future marketing immediately after opt-out.

Operations

Measure where the guest journey needs attention.

Start with the hotel's own baseline rather than an industry conversion promise. Review time to first useful response, requests waiting without an owner, booking enquiries that reach a verified decision, failed payment actions, pre-arrival replies, in-stay acceptance time, and opt-outs by message purpose. These measures reveal workflow gaps without pretending that messaging alone created a booking.

FAQ

Questions worth answering.

Yes. A WhatsApp Flow or guided conversation can capture dates, guests, property, and room preference. Availability, price, payment, and confirmation should come from a verified system or authorised staff member.

Research notes

Policy and product references for hotel workflows.

These sources define the messaging and structured-form boundaries. Your property remains responsible for its rates, availability, guest policy, and legal review.

  • WhatsApp's Business Messaging Policy governs user control, message purpose, acceptable business use, and opt-out handling.

    WhatsApp Business Messaging Policy · Accessed 20 August 2026

  • Meta documents WhatsApp Flows as structured experiences that open inside WhatsApp.

    Meta for Developers · Accessed 20 August 2026

Map one property journey before automating every request.

Bring the current enquiry, booking, arrival, and handoff steps. We will identify the first workflow worth publishing.

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