Set the rules for routine replies.
Choose each step in Logic flows (Chatbot), including what to do with an unexpected answer. Send requests outside those rules to your team inbox.
Use Logic flows (Chatbot) to answer routine enquiries and collect customer details. Send approved campaigns and manage replies in your team inbox. Waaru uses Meta's official Cloud API. Your team takes over when a request needs a decision.
In one line
WhatsApp business automation connects a trigger to a defined set of steps. It can respond to an inbound message, send an approved follow-up, update a connected system, and assign the conversation to a person when the configured path ends.
Automation guide substantively reviewed .
Maintained by the Waaru product team. Read our editorial and product-claim review method.
Platform free. AI features are paid separately.
The problem
Choose the result you want, such as a qualified enquiry, confirmed booking, or resolved question. Then define what happens after each reply, how the workflow handles an exception, and who takes over when it stops.
Begin with an inbound message, an approved campaign, a booking event, or an event from a connected system. That trigger should start one traceable journey with the correct workspace, sender, contact, and business reference. Duplicate events should not create duplicate messages.
Use text and media for context, quick replies for a short choice, lists for a longer set of options, link buttons for a verified destination, and WhatsApp Flows for structured form input. Keep the customer's selection visible after they respond.
An unexpected reply should lead somewhere useful. Ask a clearer question, take a safe configured branch, stop the journey, or route the conversation to a person with the active step and customer context.
The team inbox should preserve the thread, current flow state, structured answers, and the reason the workflow stopped. A person accepts ownership, replies, and resolves the exception in the same customer conversation.
Use approved templates, retain opt-in evidence, stop marketing after an explicit opt-out, respect quality and sender state, apply rate controls, and prevent retries from sending the same message twice. If the provider state is unsafe or unknown, the send should stop.
Deterministic flows can run without an AI provider. Optional AI can help interpret an open question or choose an approved next step, while fixed rules still handle consent, limits, handoff, and actions that must be repeatable.
Check the connector page for supported actions, setup requirements, and limits. Connect your account and test the full task before using it with customers.
WhatsApp business automation uses approved messages, triggers, structured workflows, and team ownership to move a customer conversation toward a defined outcome.
Yes. Waaru uses Meta's WhatsApp Business Platform Cloud API and the associated sender, template, quality, webhook, and policy model.
Yes. AI agents and MCP access are part of the approved launch release. AI is optional. Deterministic Logic Flows and the human inbox continue to work without a model.
The builder supports 28 step types. Each flow can contain up to 200 nodes (steps) and 400 edges (connections).
Public signup is open. The platform is free. AI features are paid separately. Meta delivered-template charges remain separate.
The integration directory lists available connectors, their actions and events, setup requirements, and current limits. Check the exact operation and external credentials your workflow needs before using it with customers.
Research notes
Meta documents WhatsApp Business Platform Cloud API architecture and operation.
Meta for Developers · Accessed 8 August 2026
WhatsApp's business messaging policy governs acceptable use and customer control.
WhatsApp Business Messaging Policy · Accessed 8 August 2026
WhatsApp appointment reminders: messages and checks
Write appointment reminders with clear dates, time zones and change options. Prevent stale reminders after rescheduling or cancellation.
Choose a chatbot or AI agent
Match fixed flows, AI answers and actions to the customer task.
Measure automation outcomes
Track completed tasks, unresolved handoffs and repeat contacts.
Choose your first workflow without AI
Build a visual Logic Flow
Flow builder guide
Broadcast campaigns
Plan a human handoff
WhatsApp Business API
Connect business tools
Ready to ship a WhatsApp flow that doesn't break?
Public signup is open. The platform is free. AI features are paid separately.
