Methodology
How to read this table (and re-check it yourself).
The markup percentage is simply the vendor's published rate divided by Meta's published rate for the same category, minus one. Meta's rate card is public at developers.facebook.com/docs/whatsapp/pricing — select India/INR. Vendor rates come from their own pricing pages or official pricing announcements, each linked in the sources below with the date we read it.
Where a vendor publishes no rate card, we say "not published" rather than guessing, and attribute any estimate to the named third-party analysis that produced it. We do not use anonymous review-site numbers.
The math
What the markup costs at real volume.
Take 50,000 marketing messages and 20,000 utility messages a month — a normal mid-size D2C or clinic-chain volume.
At Meta's rates: 50,000 × ₹0.8631 + 20,000 × ₹0.115 = ₹45,455.
At AiSensy's published rates: 50,000 × ₹1.09 + 20,000 × ₹0.145 = ₹57,400 — about ₹11,945/mo extra.
At Interakt's Growth rates: 50,000 × ₹0.958 + 20,000 × ₹0.150 = ₹50,900 — about ₹5,445/mo extra.
In both cases the markup exceeds or rivals the platform subscription itself. The plan fee is the visible price; the rate card is the real one.
Why 0%
Why Waaru passes Meta's fees through untouched.
Message fees at 0% markup is a structural decision, not a promotion: Meta bills you directly at its published rates, so Waaru cannot quietly widen a spread later — there is no spread. The platform makes money on the platform. That is also why this page can exist on our domain without being awkward: our column is just Meta's public rate card. You pay exactly what Meta charges. Nothing on top.
