A useful WhatsApp platform comparison separates the subscription, message rates, included users, optional products, taxes, and contract terms. These figures come from provider-owned pages and are dated so they can be rechecked.
Message-rate evidence checked 30 August 2026: Wati, AiSensy, and Interakt publish comparable India message figures. 360dialog declares Meta pass-through pricing, with a 7% surcharge when marketing messages use its standard /messages endpoint instead of the Marketing Messages API. Waaru adds no markup to Meta message fees. Platform subscriptions remain separate.
Page updated after substantive review on .
Maintained by the Waaru product team. Read our editorial and product-claim review method.
Platform free. AI features are paid separately.
A concise purchase model. Open each dedicated guide for limits, add-ons, sources, and interpretation.
| Comparison criteria | Waaru | Wati | AiSensy | Interakt | 360dialog |
|---|---|---|---|---|---|
| Platform entry | Free | ₹999 one-time pay as you go | Free Forever; Basic ₹1,500/month | Growth ₹2,799/month for WhatsApp | Regular channel €49 or $59/month |
| Marketing message figure | ₹0.8631 Meta rate; 0% Waaru markup | ₹1.03572 on Growth rate card | ₹1.09 | ₹0.949 to ₹0.970 by plan | Meta rate via MM API; +7% on standard /messages |
| Utility message figure | ₹0.1150 Meta rate; 0% Waaru markup | ₹0.14950 on Growth rate card | ₹0.145 | ₹0.140 to ₹0.160 by plan | Meta rate; 0% message markup |
| Authentication message figure | ₹0.1150 Meta rate; 0% Waaru markup | ₹0.14950 on Growth rate card | ₹0.145 | ₹0.127 to ₹0.129 by plan | Meta rate; 0% message markup |
| Team access | No paid seat gate | 1 PAYG; 3 Growth; 5 Pro/Business | Varies by tier | Unlimited included agent roles on paid WhatsApp plans | Channel licence; team tools depend on selected product |
| Separate products to check | Connector status during onboarding | Shopify, extra users, product add-ons | Chatbot builder, virtual number, credit wallet | Sales CRM, WhatsApp AI Agents | Premium support, higher throughput, optional products |
Message-rate evidence checked 30 August 2026; plan and add-on source dates appear in the research notes. Taxes, billing term, recipient country, message category, volume, sending endpoint, and negotiated terms can change the total. AiSensy's official pricing page identifies these as Meta's India rates from 1 January 2026. Meta's official pricing page confirms that charges depend on delivery, market, category, and volume tier. Check the live Meta India row when issuing a quote.
Select a provider, message category, and delivered volume. The market list only includes countries where every provider below has comparable evidence for all three paid template categories.
Message fee calculator
Interakt
+12.4% vs Meta₹9,700.00
Estimated from Starter, the highest published message-rate plan in this snapshot · verified 30 Aug 2026
Waaru
0% markup₹8,631.00
Meta list rate · ₹0.8631 per delivered marketing message
Difference
₹1,069.00
Platform subscriptions, paid AI features, and taxes are not included.
Only markets with current Marketing, Utility, and Authentication evidence for every listed provider appear above. India is used when a supported market cannot be detected. Meta bills by the recipient's market, category, delivery, and volume tier, so use this as a planning estimate for your audience mix.
This is a rate reference, not a provider quote. Subscription fees and taxes are separate. Read the India message-pricing guide for delivery, category, and service-window rules.
Record the platform subscription, message categories, recipient countries, included users, required add-ons, and taxes or contract term. Keep unknown values visible instead of filling them with a remembered or third-party number.
The calculator uses Wati's Growth rate card, the highest published Interakt rate for each category, AiSensy's published India figures, and 360dialog's documented endpoint treatment. Every rate is matched to Meta's India row from the same evidence date. It does not infer a provider rate from a generic Meta table.
Map every person to the role they actually need. Wati changes included-user counts by tier, Interakt advertises unlimited users for included roles while separate CRM products have their own agent pricing, and AiSensy changes operating limits by plan.
A platform with broader mature coverage can be the safer choice even when its monthly cost is higher. A newer platform with public signup can be suitable for a team willing to validate its required workflows. Put must-have workflows, support, export, and migration terms beside the price.
There is no universal answer. The total depends on platform tier, message mix, recipient country, users, add-ons, taxes, and contract term. Waaru is free. Public signup is open. AI features are paid separately, while the other providers offer more mature commercial products with published or quoted costs.
AiSensy's official page lists ₹1.09 marketing and ₹0.145 utility and authentication and attributes them to Meta from 1 January 2026. This comparison treats that as corroborated, not as a substitute for Meta's current downloadable country rate card.
Yes. Wati separates message charges from its plan cards. Its India Growth rate card lists ₹1.03572 for marketing and ₹0.14950 for utility and authentication in the evidence checked for this page. Recheck the effective card with a written subscription quote.
Interakt lists No Markup Charges under Enterprise. Its standard public plan table shows plan-specific message figures. Confirm which column and terms apply to your account.
Its current documentation says utility and authentication templates pass through at Meta rates. Marketing sent through the standard /messages endpoint carries a 7% surcharge; its Marketing Messages API avoids that surcharge. A channel subscription still applies separately.
Ask for the subscription, current country rate card, included roles, every required add-on, taxes, support entitlement, sending limits, export terms, cancellation terms, and number-migration process in writing.
Research notes
Competitor pricing and features change. These notes identify the provider material used for checked commercial details and when it was reviewed. If something has changed, email [email protected] and we will review it.
Wati lists a ₹999 pay-as-you-go entry, three users on Growth, five on Pro and Business, separate message charges, and a $4.99 monthly Shopify add-on.
Wati pricing · Accessed 8 August 2026
Wati documents separately priced product add-ons, including Astra AI and other optional services.
Wati Help Center · Accessed 8 August 2026
Wati's India Growth rate card lists ₹1.03572 for marketing and ₹0.14950 for utility and authentication.
Wati India message rate card · Accessed 30 August 2026
AiSensy publishes India message rates of ₹1.09 marketing and ₹0.145 utility/authentication, plus a ₹2,500 monthly chatbot builder for five chatbots.
AiSensy pricing · Accessed 8 August 2026
Interakt lists Growth at ₹2,799/month, Advanced at ₹3,799/month, Enterprise on request, public India message rates, and no markup on Enterprise.
Interakt pricing · Accessed 8 August 2026
360dialog documents Meta pass-through message fees, a 7% standard-endpoint surcharge for marketing, and separate channel subscriptions.
360dialog pricing documentation · Accessed 30 August 2026
Bring your real message mix to the comparison.
We will separate the platform, message, user, and add-on costs with you.
