AI agents
Answer questions in the customer’s own words and use the business tools you have approved.
Official Meta Tech Provider
WhatsApp automation and AI for sales and support.
Answer enquiries, send campaigns, and manage customer conversations in one team inbox. Build Logic flows (Chatbot) for routine steps. Use AI agents for questions that need more flexibility, with your team ready to take over. Waaru connects through Meta’s official WhatsApp Cloud API.
Platform free. AI features are paid separately.
- Official Meta Tech Provider
- Official WhatsApp Business Platform onboarding and infrastructure.
- For WhatsApp-first teams
- For businesses that take enquiries, sell, and support customers on WhatsApp in India, Southeast Asia, and other markets.
- 0% markup on Meta fees
- You pay Meta's published rate. The platform is free. AI features are paid separately.
Start with the job
What should happen after a customer messages you?
Choose what your team needs to do. See how a customer message leads to a response, a business action, and the next step.
Follow up when a customer replies to your campaign.
Send an approved template to eligible contacts. Offer a clear reply option and decide who handles the response.
- 01
Customer moment
- A customer responds to a campaign.
- Consent and campaign context stay attached.
- 02
WhatsApp response
- Ask what the customer is interested in.
- Use a reply, list, product, or link.
- 03
Waaru action
- Start the workflow that matches their reply.
- Save their answer for the next step.
- 04
Business result
- Continue from the same conversation.
- Stop marketing if they opt out.
Help a buyer choose a product or check an order.
Ask which product or order the buyer means. Check the connected record and pass decisions outside your rules to sales.
- 01
Customer moment
- A shopper asks about a product or order.
- Keep the product or order reference in the thread.
- 02
WhatsApp response
- Show options, products, or a short form.
- Let the buyer choose inside WhatsApp.
- 03
Waaru action
- Check availability or update the order.
- Pass exceptions to a salesperson.
- 04
Business result
- Confirm the next step with the buyer.
- Keep their answers visible to the salesperson.
Answer routine questions. Bring your team in when needed.
Answer from your approved business information. If the answer is missing or a decision needs approval, give the conversation to your team.
- 01
Customer moment
- A customer asks an off-script question.
- The conversation history stays intact.
- 02
WhatsApp response
- Answer from approved business knowledge.
- Ask one clarifying question when needed.
- 03
Waaru action
- Continue the workflow or hand over.
- Assign a teammate to the unresolved request.
- 04
Business result
- Answer the question in the same thread.
- Show teammates what still needs a decision.
Collect booking and service requests on WhatsApp.
Ask for the details needed to handle the request. Use a supported action in your connected system, then confirm its result.
- 01
Customer moment
- A booking or service request arrives.
- Waaru identifies the task from the message.
- 02
WhatsApp response
- Collect only the details the task needs.
- Keep the customer inside WhatsApp.
- 03
Waaru action
- Update the connected business system.
- Check whether the action succeeded.
- 04
Business result
- Confirm the completed action in the thread.
- Send failed actions to a teammate for review.
Move from enquiry to handoff without losing context.
Showing Start stage in the same conversation.
O&
Olive & Thyme
Messages and calls are end-to-end encrypted. No one outside this chat, not even WhatsApp, can read or listen to them.
Today
I want to book a table for four tomorrow at 8 pm.
I can help with that. Which location works for you, Bandra or Powai?
Choose a location
Bandra.
Bandra at 8 pm is available. Is this dinner for an occasion?
Birthday
Anniversary
No occasion
Birthday
Birthday noted. I have held a table for four at Bandra tomorrow at 8 pm.
Please continue with the booking.
The table is held while we confirm any accessibility or seating requirements.
One guest uses a wheelchair. Is the entrance accessible?
I need the venue team to confirm that detail. I will keep your Bandra reservation and seating request attached.
Ask the venue team
Ask the venue team
Priya · Reservations
The Bandra entrance and ground-floor seating are wheelchair accessible. Would you like indoor or outdoor seating?
Indoor
Outdoor
Indoor
Priya · Reservations
Indoor seating selected. Your accessibility request is attached to the reservation.
We will also need one high chair.
Priya · Reservations
Added. Your reservation is still for four guests at Bandra tomorrow at 8 pm, with indoor accessible seating and one high chair.
Can someone call me about a private area for the group?
I have passed this to the restaurant team with your Bandra reservation, accessibility request, and seating details. Priya will reply here.
Priya · Reservations
I have the details. The private room seats 6-10 guests. Would you like the dinner menu or the event menu?
Dinner menu
Event menu
Dinner menu
Priya · Reservations
Private dining menu.pdf
I have sent the dinner menu. I can hold the private room until 7 pm today.
What is the minimum spend for the private room?
Priya · Reservations
The minimum spend is ₹10,000. A ₹2,000 deposit will hold the room, and it is adjusted against your final bill.
Pay ₹2,000 deposit
I will pay the deposit by 7 pm.
Priya · Reservations
I have kept the private room on hold until 7 pm. You do not need to share the booking details again.
Company brain
Turn what your business knows into answers.
Add your website, documents, FAQs, and catalogue so the AI can answer from your business information. Keep policies current and review answers against their sources.
- Website sync
- Re-index pages when your content changes.
- Document knowledge
- Read policies, menus, rate cards, and FAQs.
- Source control
- See which source supports each answer.
Build company brain
Hospitality · 3 connected sources
Source scan01 / 03
- Connect
- Index
- Use
Sources
WebsiteGuest information connected
Guest policiesPolicies and menus connected
Room catalogueRoom types and amenities synced
Website + guest policies + room catalogue
Knowledge created
Ready for grounded answersEarly check-in policy
Accessibility by property
Rooms, rates, and amenities
Grounded answer
“Can I check in early, and is the pool accessible?”
Early check-in depends on availability. This property has step-free pool access, and the team can confirm your arrival time.
Based on 3 connected sources
Platform capabilities
Manage WhatsApp messages, campaigns and customer support.
Choose how to answer, what to ask, and when to bring in a teammate. Here is how an order enquiry can move from a chatbot to your support team without making the customer start again.
OS
Order support
Messages and calls are end-to-end encrypted. No one outside this chat, not even WhatsApp, can read or listen to them.
Where is my order?
What’s your order number?
ORD-1042
Your order has shipped. Here’s the tracking link.
I need to change the delivery address.
I’ll pass this to the team with your order details.
- 01
Understand
Read the customer’s question and earlier messages.
- 02
Collect
Ask for the order reference before checking its status.
- 03
Act
Check the connected order record before replying.
Connected actions
Connect the tools that hold your bookings, orders, payments, and customer records. Check each connector’s supported actions.
- 04
Hand off
Let a teammate review requests the chatbot cannot handle.
Supporting capabilities
Integrations
Use the systems your team already trusts.
Look up an order, start a workflow from a verified event, or update a connected record using the actions you configure.
Explore all integrationsAvailable
Shopify
Read orders, customers, products, availability, and fulfilment tracking; react to store events.
In progress
WooCommerce
Read orders, customers, products, and inventory; react to signed store events.
Available
Razorpay
Create or cancel hosted payment links and continue from verified payment events.
Available
Shiprocket
Look up orders, shipments, tracking, courier options, and handle explicit NDR decisions.
Available
Zoho CRM
Find or update contacts and leads, review deals, and create follow-up notes or tasks.
Available
Google Calendar
Check one selected calendar and create, update, or cancel managed appointments.
Available
Cal.com
Connect Cal.com event types to a WhatsApp booking journey.
Available
Google Sheets
Read, append, and update bounded ranges in spreadsheets your team selects.
Available
Google Drive
Move private media to or from selected Drive locations without broad account access.
Available
Zapier
Trigger Zaps from inbound messages or new contacts, then manage approved contact fields and labels.
Industry guides
WhatsApp workflows for your industry.
A hotel booking enquiry needs different questions from a product return. These guides show what to collect, who should reply, and where automation should stop.
- Waaru for retailHelp shoppers choose products, follow up on eligible carts, confirm COD orders, and answer delivery questions.
- Waaru for hospitalityHandle booking questions, pre-arrival details, guest requests, and staff handoffs in one thread.
- Waaru for real estateAsk what the buyer is looking for, share property details, and pass site-visit requests to your team.
- Waaru for clinicsCollect appointment requests, send confirmed booking details, and route questions to clinic staff.
- Waaru for agenciesCollect client briefs, arrange discovery calls, and send service requests to the person handling the account.
- Waaru for customer experienceHandle support questions and returns. Give complaints and unresolved requests a named owner.
Support from the team
Get a direct line to the people building Waaru.
Get onboarding and product support from a team that knows the workflow, the WhatsApp channel, and the systems around it.
Talk to the Waaru teamSet up the first journey
Get help with onboarding, templates, and the workflow you want live first.
Work through the edge cases
Review conversation behaviour, handoffs, and integrations with the team.
Reach product support
Speak with someone who understands the product and can help move the issue forward.
Before you start.
Can I sign up now?
Yes. Public signup is open. Create your workspace, connect your WhatsApp number, and follow the getting-started guide. No application or invitation is needed.
Is Waaru free?
The platform is free. AI features are paid separately. Meta messaging charges remain separate, with 0% Waaru markup.
Are AI features included for free?
No. AI features are paid separately. You can use deterministic workflows, the team inbox, and broadcasts without an AI provider. Meta messaging charges still apply where required.
What is Waaru built to do differently?
Waaru combines Logic flows (Chatbot) with 28 types of rule-based steps, WhatsApp-native message formats, broadcasts, a shared team inbox, consent controls, and human handoff with the active conversation context.
What happens when a customer says something unexpected?
The workflow follows its configured fallback. It can ask again, take a safe default path, or route the thread to a person with the active step and customer message attached.
Do I need technical skills?
You can build standard workflows visually without writing code. Connecting your Meta business account, setting permissions, and building complex integrations may need technical help.
Which tools can Waaru connect to?
Shopify, Razorpay, Shiprocket, Zoho CRM, Google Calendar, Cal.com, Google Sheets, Google Drive, and Zapier are available. WooCommerce is in progress. Each integration page lists its exact actions, events, setup requirements, and current boundaries.
Is my data secure?
Waaru separates workspace and sender access, limits access through roles and API permissions, and uses encryption and private storage. Ask for the current Data Processing Agreement (DPA) and deployment details for your security review.
Public signup is open
Start with Waaru. The platform is free.
Create your workspace and bring your WhatsApp conversations, campaigns, and workflows together. AI features are paid separately. Meta messaging charges remain separate, with 0% Waaru markup.
Public signup is open · No card required