Onboarding - week one matters.
Configure a published journey that welcomes the customer, collects relevant preferences, explains the next step, and routes exceptions to a teammate. The wording and branches remain explicit.
Customer engagement
Build WhatsApp customer follow-up workflows.
Follow up after an enquiry, purchase, booking, delivery, or support request. Waaru keeps your configured workflows, approved outbound messages, and team conversations in one workspace.
Platform free. AI features are paid separately.
Keep the customer context between moments.
Use one record across purchase, delivery, replenishment, and support. Each message can respond to the customer's current order and history.
ExampleCustomer lifecycle
Each message uses the same customer and order context. The team can intervene at any point.
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Retention - periodic value, not periodic noise.
Segment by recency and value. Send the right message at the right cadence: usage tips, restock reminders, loyalty milestones, or exclusive access. Suppression rules help prevent repetitive sends.
Upsell and cross-sell - based on what they bought.
Use Shopify events, Zapier, or an approved webhook to bring verified purchase context into a journey. WooCommerce is in progress. Confirm credentials, event ownership, and mapped fields before production use.
Win-back - re-engage dormant customers.
Customers who have not bought in 60, 90, or 180 days can enter a configurable win-back sequence. Personalise the message from prior purchases and stop the sequence when they reply or buy.
NPS, CSAT, reviews - collected at the right moment.
Ask for NPS after a meaningful touchpoint such as delivery, support resolution, or booking completion. Review requests can include the relevant product context and a direct Google Reviews link.
FAQ
Frequently asked questions.
Is engagement the same as marketing broadcasts?
Broadcasts are the send mechanism. Engagement is the strategy: which customer gets which message, when, and what happens when they reply. Waaru handles both.
What happens when a customer replies?
A matching published workflow can continue through configured steps. Unmatched or judgement-heavy replies route to the shared human inbox.
Can this run alongside email and SMS?
Export or connect eligible contact data through your approved operating stack. A native Mailchimp connector is not currently included.
What plan includes engagement workflows?
The current workflow and engagement surface is free. Published flows retain limits of 200 nodes and 400 edges per flow.
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Ready to ship a WhatsApp flow that doesn't break?
Public signup is open. The platform is free. AI features are paid separately.