WhatsApp engagement isn't a one-off broadcast. It's onboarding the new customer in week one, retaining them in month three, winning them back in month nine, asking for the review at the right moment, and surfacing the upsell that actually makes sense. Waaru runs all of it from one workspace with AI on every reply.
No credit card. No commitment.
Pre-built onboarding sequences welcome the new customer, walk them through how to use your product or service, ask the qualifying preference questions, and surface the natural next step (first repeat purchase, first booking, profile completion).
Segment by recency and value. Send the right message at the right cadence — usage tips, restock reminders, loyalty milestones, exclusive access. Open rates stay above 90% because you're not blasting every contact every week.
Shopify-native cohort sync means Waaru knows which customers bought what. Trigger complementary product recommendations 30 days after delivery, restock reminders for consumables, upgrade offers for high-LTV cohorts.
Customers who haven't bought in 60 / 90 / 180 days get a configurable win-back sequence. Personalised by what they previously bought, with a small incentive. Typical 5–8% revival rate.
NPS after a meaningful touchpoint (delivery, support resolution, booking completion). Review requests with the right product context and a direct Google Reviews link. Volume goes up; ratings stay accurate.
Broadcasts are the send mechanism. Engagement is the strategy: which customer gets which message, when, and what happens when they reply. Waaru handles both.
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