The WhatsApp platform built for AI-first teams — not the other way around.
Waaru is an MCP-native WhatsApp Business platform. Your LLM connects via Model Context Protocol and drives real conversations. The bill is what was advertised. The bot doesn’t hit a dead end when a customer goes off-script.
Connect your AI agent to WhatsApp in minutes. No flow builders. No markup. No surprises.
Two walls every WhatsApp tool hits.
The first wall is the bot. Every “AI” feature on the market is a knowledge base attached to a single flow node. The flow has no awareness of what the AI replied. The AI has no awareness of where it is in the flow. The moment a customer asks something unexpected mid-conversation, the bot loops back to the main menu or sends a generic error. The conversation dies. So does the sale.
The second wall is the bill. The advertised price is rarely the real price. Per-message rates above Meta’s published rate. Chatbot add-ons charged separately from the plan. Annual contracts presented as monthly at checkout. Customers churn not because the product failed them, but because they stopped trusting the vendor.
Waaru is a direct response to both. An AI governance layer that watches the entire conversation, and a pricing model that shows you Meta’s rate next to ours, with monthly billing and a price-lock for the term.
Three principles, three products.
AI is the user, not a feature.
Every other WhatsApp platform was built for humans clicking through a flow builder, then bolted an AI node on later. Waaru is built the other way around. Your LLM is the primary interface — drag-and-drop flow building is for the cases where you want deterministic control.
Your invoice should match the page that sold you.
All major Indian BSPs charge per WhatsApp message at a rate above Meta's published rate. AiSensy lists ₹1.09 per marketing message. Interakt lists ₹0.949–₹0.970. Wati publishes its rate inside a gated PDF. We pass Meta's published rate through at cost, charge a flat platform fee, and bill monthly so you can leave whenever.
Talk to builders like they're builders.
No 'revolutionary'. No 'seamless'. No 'enterprise-grade'. We describe exactly what the product does, exactly what it costs, and exactly what's missing. You can read the docs without sitting through a demo call.
Specific things, not adjectives.
- MCP-native architecture with a first-party MCP server
- AI governance layer over every flow — off-script inputs handled and resumed
- 0% markup on Meta conversation fees, with Meta's rate card published next to ours
- Monthly billing, cancel anytime, price-lock for 12 months from signup
- Bring-your-own LLM — pick Claude, GPT-4, or Gemini per workspace and switch anytime
- Public integrations roadmap — Shopify, Razorpay payment links, and CRMs land in order of customer pull, not vapor
What we don’t ship yet: read the changelog for the honest list of what’s live, what’s in progress, and what we’ve deferred.
Two buyers, one product.
If you're building with an LLM
Connect Claude, GPT-4, or any custom agent to WhatsApp via MCP — the same way it connects to any other tool. No flow builder forced on you. No proprietary SDK. The MCP server is first-party, not a bolt-on.
See the MCP server→If you've been burned by Wati or AiSensy
AI governance watches the entire conversation — when a customer goes off-script mid-flow, the AI handles it and the flow resumes. No dead-end loops. No surprise invoices three months in. Monthly billing, cancel anytime, price locked for 12 months from signup.
See the pricing→Built by Narayana Nexus.
Waaru is built by Narayana Nexus, a Bengaluru-based team. The founder is a technical builder who shipped Waaru because every WhatsApp tool he tried for his own projects either broke on real conversations or invoiced him for three times what the pricing page promised.
We’re early. The product is in active development with founding members on board. Every feature ships with a public changelog entry. Every claim on this site is sourced from each competitor’s own public pricing page, accessed and verified.
MVP, with founding members
Bengaluru, India
Meta’s WhatsApp Cloud API
Get in touch
- General enquiries: connect@waaru.app
- Legal and privacy matters: legal@waaru.app
Want early access?