WhatsApp operations that stay clear from first message to human handoff.
Waaru brings deterministic workflows, broadcasts, templates, contacts, and a shared team inbox into one workspace. It is built for teams that want repeatable operations without losing the human judgement a real customer conversation sometimes needs.
Move from enquiry to action to resolution without losing context.
Two problems appear as WhatsApp volume grows.
The first is operational drift. Repeated questions, follow-ups, approvals, and handoffs live in people’s heads. Customers receive different answers depending on who is online, and the next teammate has to reconstruct the conversation.
The second is commercial clarity. Platform fees, Meta messaging charges, add-ons, and contract terms are often shown separately. Our dated research keeps comparisons traceable to the public source and effective date.
Waaru addresses both with explicit workflows, a shared inbox, contextual human handoff, and a pricing model that keeps Meta charges separate from the platform fee.
Three principles shape the product.
A workflow should be understandable before it is published.
Waaru uses explicit steps, validation outcomes, ordered conditions, and versioned publishing so an operator can see what will happen before a customer enters the journey.
Your invoice should match the page that sold you.
Our dated pricing research compares public vendor rates with Meta's published rate card. Waaru passes Meta's rate through at cost and charges a separate platform fee, so the two costs stay visible.
Support should reach a person who knows the product.
Early-access teams can speak directly with the Waaru team about onboarding, workflow design, and operational issues. We document what is available, planned, and still awaiting production verification.
Specific things, not adjectives.
- A visual Logic Flow builder with 27 registered deterministic node types
- Versioned drafts and published snapshots with validation before release
- Opt-in-aware broadcasts, template management, and quality safeguards
- A shared team inbox with assignments, statuses, notes, and conversation history
- WhatsApp-native buttons, lists, media, and published WhatsApp Flow forms
- 0% markup on Meta messaging charges during free early access
What we don’t ship yet: read the changelog for the honest list of what’s live, what’s in progress, and what we’ve deferred.
How we check a product or operating guide.
The Waaru product team owns the pages published under our name. When a page describes Waaru, we check the claim against registered runtime entrypoints, contracts, and current product state. A page or roadmap entry by itself is not enough evidence that a feature works.
Provider, policy, pricing, and regulatory claims link to the original source where one is available. We keep the relevant access or effective date beside information that can change. An operating guide explains how to make a workflow safer and easier to run; it does not replace provider documentation or legal, financial, or clinical advice.
Automated tools may assist with research and drafting. We do not treat generated text as evidence. Before publication, the product owner checks product claims, source links, examples, and stated limitations. We change a review date only after a substantive edit, not on every build.
These pages exist to help an operator decide what to connect, what to verify, and when a person should take over. If you find a factual error or an outdated source, email [email protected].
One workspace for two operating needs.
If customer work already happens in WhatsApp
Build predictable journeys for enquiries, bookings, orders, reminders, support, and follow-up. Move uncertain or judgement-heavy conversations to a teammate with the thread intact.
See the workflow builder →If one number now needs shared ownership
Give teammates one inbox, clear assignments, internal notes, conversation status, and controlled access while workflows handle repeatable steps around them.
See human handoff →Built by Narayana Nexus.
Waaru is built by Narayana Nexus in Gondia, Maharashtra. The founder began building Waaru after seeing the same two problems across WhatsApp projects: repeatable journeys were difficult to operate consistently, and the final invoice was difficult to reconcile with the pricing page.
We’re early. The product is in active development with founding members on board. We distinguish what is available from what is still being prepared. Our market comparisons cite public pricing and product documentation with access dates. India and Southeast Asia are the current market focus, while WhatsApp-first businesses worldwide are welcome.
MVP, with founding members
Gondia, Maharashtra, India
Official WhatsApp Cloud API
Get in touch
- General enquiries: [email protected]
- Legal and privacy matters: [email protected]
Want early access?