WhatsApp automation and AI for your team.
Waaru brings visual workflows, AI agents, campaigns, integrations, and a shared team inbox into one workspace. Your team sets the operating rules and takes over when the conversation needs human judgement.
Move from enquiry to action to resolution without losing context.
WhatsApp gets harder to operate as volume grows.
Repeated questions, follow-ups, approvals, and handoffs often live in people’s heads. Customers receive different answers depending on who is online, and the next teammate has to reconstruct the conversation.
Costs can be hard to follow, too. Platform fees, Meta messaging charges, add-ons, and contract terms are often shown separately. Our dated research keeps comparisons traceable to the public source and effective date.
Waaru brings workflows and a shared inbox together so teammates can pick up where a conversation left off. The platform is free; AI usage and Meta messaging charges are separate.
These principles guide product decisions.
A workflow should be understandable before it is published.
Build a workflow step by step, check its conditions, and fix validation errors before publishing a version for customers.
Your invoice should match the page that sold you.
Our dated pricing research compares public vendor rates with Meta's published rate card. Waaru passes Meta's rate through at cost. The platform is free, and AI features are paid separately.
Support should reach a person who knows the product.
Speak directly with the Waaru team about setup, workflow design, and problems you run into. We explain what is available and what still needs testing.
What the platform brings together.
- A visual Logic Flow builder with 28 types of workflow steps
- Versioned drafts and published snapshots with validation before release
- Opt-in-aware broadcasts, template management, and quality safeguards
- A shared team inbox with assignments, statuses, notes, and conversation history
- WhatsApp-native buttons, lists, media, and published WhatsApp Flow forms
- AI agents with governed actions, recovery paths, and human handoff
- Native MCP access for approved tools and agent connections
- 0% markup on Meta messaging charges with free platform access
Availability can change. Read the changelog for the current distinction between available, in validation, and planned work.
How we check a product or operating guide.
The Waaru product team owns the pages published under our name. When a page describes Waaru, we check the claim against the working product, its API contracts, and current availability. A page or roadmap entry by itself is not enough evidence that a feature works.
Provider, policy, pricing, and regulatory claims link to the original source where one is available. We keep the relevant access or effective date beside information that can change. An operating guide explains how to make a workflow safer and easier to run; it does not replace provider documentation or legal, financial, or clinical advice.
Automated tools may assist with research and drafting. We do not treat generated text as evidence. Before publication, the product owner checks product claims, source links, examples, and stated limitations. We change a review date only after a substantive edit, not on every build.
These pages exist to help an operator decide what to connect, what to verify, and when a person should take over. If you find a factual error or an outdated source, email [email protected].
For teams handling more WhatsApp conversations.
If customer work already happens in WhatsApp
Build predictable journeys for enquiries, bookings, orders, reminders, support, and follow-up. Move uncertain or judgement-heavy conversations to a teammate with the thread intact.
See the workflow builder →If one number now needs shared ownership
Give teammates one inbox, clear assignments, internal notes, conversation status, and controlled access while workflows handle repeatable steps around them.
See human handoff →Built by Narayana Nexus.
Waaru is built by Narayana Nexus. The product team works from Bengaluru, Karnataka. The founder started Waaru after seeing the same problems across WhatsApp projects: repeatable journeys were difficult to operate consistently, and the final invoice was difficult to reconcile with the pricing page.
We’re early. The product is in active development with public signup now open. We distinguish what is available from what is still being prepared. Our market comparisons cite public pricing and product documentation with access dates. India and Southeast Asia are the current market focus, while WhatsApp-first businesses worldwide are welcome.
Public signup is open
Bengaluru, Karnataka, India
Official WhatsApp Cloud API
Get in touch
- General enquiries: [email protected]
- Legal and privacy matters: [email protected]
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