Mobile-first sales operations or a free workflow MVP?
DoubleTick is built around mobile sales teams, generous included seats, and simple bot workflows. Waaru is a free early-access MVP for deterministic Logic Flows, a shared inbox, broadcasts, and human handoff.
The verdict
Choose DoubleTick when field-sales adoption, mobile apps, and known annual-plan terms matter most. Consider Waaru when deterministic workflow control and direct early-access support fit, and your team can validate an externally gated launch.
No credit card. No commitment.
Side-by-side
Waaru vs DoubleTick, feature by feature.
The short version of where the two platforms actually differ, verified 8 August 2026.
Waaru
DoubleTick
Entry price
Free MVP access
Starter — ₹3,000/mo billed yearly
Treatment of Meta message fees
0% markup on Meta fees
Per-message rate card and markup not published on the pricing page.
Published marketing rate (India)
You pay Meta's published rate
Not published
Included users
No paid seat enforcement in the free MVP
5 on Starter, 10 on Pro
Shared team inbox
Yes
Yes
Contextual human handoff
Yes
Assignment features vary by plan
Visual flow builder
26 deterministic node types with versioned publishing
Simple bots
WhatsApp Flow forms
Published Meta Flows can be used in journeys
Check the selected plan and current documentation
Support path
Direct early-access support
Support level varies by plan
Competitor pricing and feature information was read from each vendor's public pricing page and documentation on 8 August 2026. AiSensy identifies ₹1.09 marketing and ₹0.145 utility as Meta's India rates effective 1 January 2026. Recheck Meta's downloadable country rate card before calculating a markup percentage.
Where DoubleTick is genuinely strong.
DoubleTick's mobile-first approach is a practical advantage for distributed sales teams. Five agents on Starter and ten on Pro can also be easier to budget than tools that add a charge for every operator.
Generous seat counts — 5 agents at the entry tier.
Mobile-first apps that field sales teams actually use.
Simple bot building included on both tiers.
India-built with India-first support hours.
Understand the annual commitment.
Starter is listed at ₹3,000 per month and Pro at ₹4,200, both billed annually, plus 18% GST. The public page does not expose a per-message rate card, so request category and recipient-country figures in writing before committing.
Annual billing only — there is no monthly option, so the real entry commitment is ₹36,000 + GST.
Per-message rates are not published on the pricing page.
Bot capability is focused on simple, guided sales workflows.
Fewer native integrations than Wati or Interakt.
What Waaru offers today.
Waaru serves WhatsApp-first teams through the official WhatsApp Business Platform. The current early-access product combines deterministic visual flows, broadcasts, a shared inbox, consent controls, and contextual human handoff. The current MVP is free. You pay Meta's published rate. We charge a flat platform fee when paid plans begin.
Compare the working environment.
Test whether field staff can accept, assign, reply, and resolve on the devices they use. Then test a deterministic journey through invalid input, customer reply, opt-out, and human recovery. Product fit can matter more than a long feature list.
The practical decision.
DoubleTick fits a mobile-led human sales team willing to make an annual commitment. Waaru fits a team that wants a free structured-workflow MVP and is prepared to work directly with an early-access provider.
FAQ
Questions worth answering.
Its public page lists Starter at ₹3,000 per month for five agents and Pro at ₹4,200 per month for ten agents, billed annually, plus 18% GST. Enterprise is custom.
Sources & references
Every claim on this page, cited.
Competitor pricing and features change. Each claim below links to the source it was read from, with the date we read it. Spot something outdated? Email [email protected] and we will re-verify within a week.
1
DoubleTick pricing: Starter ₹3,000/mo (5 agents), Pro ₹4,200/mo (10 agents), billed yearly only, plus 18% GST; per-message charges billed separately via WhatsApp.
AiSensy lists India message rates of ₹1.09 for marketing and ₹0.145 for utility and authentication, and attributes the change to Meta from 1 January 2026.