Audience segmentation.
Use tags and eligible contact fields to build an audience. Personalise approved template variables per recipient while opt-out and sending restrictions remain independently enforced.
Broadcast campaigns
Send the campaign. Keep control of what follows.
Build an eligible audience, choose an approved template, schedule the send, and keep inbound replies in the same workspace. Consent, quality state, opt-outs, and delivery limits remain enforced around every campaign.
No credit card. No commitment.
Route replies by what they need.
A campaign response can continue as support, payment, product guidance, or a contextual handoff. The campaign source stays attached.
ExampleCampaign reply routing
Monsoon restock
Replies enter the right next step.
Templates - submit, approve, version.
Build Meta-approved templates inside Waaru. Track approval status. Version when you iterate. Rejected templates surface Meta's reason so you can fix and resubmit.
Scheduled, rate-limited delivery.
Schedule per-segment in recipient timezone. Waaru auto-throttles to stay within Meta's per-window limits and protects your WABA quality rating.
Replies return to the same workspace.
A matching published workflow can continue through configured steps. If no automation matches, the inbound message enters the human inbox so a teammate can respond.
Campaign and delivery status stay visible.
Review campaign progress and delivery outcomes from the workspace. Use your own business system to connect delivery and reply data to orders, bookings, or revenue outcomes.
FAQ
Questions worth answering.
No. Waaru adds 0% markup to Meta messaging charges. Use the same country, category, currency, and effective date when comparing provider pricing.
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