Chapter 01
Audience segmentation.
Segment by tag, last interaction, location, custom field, Shopify cohort, or saved segments. Reusable across campaigns. Personalise variables per recipient.
Broadcast campaigns
Send to thousands. Have a real conversation with each one.
A WhatsApp broadcast is the easy part. The hard part is what happens to the 1,000 inbound replies the next morning. Waaru runs broadcasts to opted-in segments and routes every reply to the AI agent, with full campaign context, so each campaign becomes a thousand parallel conversations the AI can close.
No credit card. No commitment.
Chapter 02
Templates — submit, approve, version.
Build Meta-approved templates inside Waaru. Track approval status. Version when you iterate. Rejected templates surface Meta's reason so you can fix and resubmit.
Chapter 03
Scheduled, rate-limited delivery.
Schedule per-segment in recipient timezone. Waaru auto-throttles to stay within Meta's per-window limits and protects your WABA quality rating.
Chapter 04
AI handles every reply.
Every reply lands on the AI agent with full campaign context — which campaign, which segment, what they previously bought. The agent answers, takes action, escalates only when needed. This is the conversion engine most broadcast tools miss.
Chapter 05
Reports — sent, delivered, read, replied, converted.
Every campaign report shows the funnel down to converted (configurable per campaign — order, slot booked, payment, custom event). The metric that decides if the campaign worked is in the report.
FAQ
Questions worth answering.
No. 0% markup. The line item on your invoice is exactly Meta's published rate. Every major Indian BSP charges per WhatsApp message at a rate above Meta's rate — AiSensy lists ₹1.09, Interakt lists ₹0.949–₹0.970 on their own pricing pages.
Ready to ship a WhatsApp flow that doesn't break?
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