Audience segmentation.
Use tags and eligible contact fields to build an audience. Personalise approved template variables per recipient while opt-out and sending restrictions remain independently enforced.
Broadcast campaigns
Create and schedule WhatsApp broadcast campaigns.
Build an eligible audience, choose an approved template, schedule the send, and keep inbound replies in the same workspace. Consent, quality state, opt-outs, and delivery limits remain enforced around every campaign.
Platform free. AI features are paid separately.
Route replies by what they need.
A campaign response can continue as support, payment, product guidance, or a contextual handoff. The campaign source stays attached.
ExampleCampaign reply routing
Monsoon restock
Replies enter the right next step.
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Templates - submit, approve, version.
Build Meta-approved templates inside Waaru. Track approval status. Version when you iterate. Rejected templates surface Meta's reason so you can fix and resubmit.
Scheduled, rate-limited delivery.
Schedule sends by segment and recipient timezone. Waaru limits sending to Meta's allowed rate. Message relevance and consent still affect your WABA quality rating.
Replies return to the same workspace.
A matching published workflow can continue through configured steps. If no automation matches, the inbound message enters the human inbox so a teammate can respond.
Campaign and delivery status stay visible.
Review campaign progress and delivery outcomes from the workspace. Use your own business system to connect delivery and reply data to orders, bookings, or revenue outcomes.
FAQ
Frequently asked questions.
Does Waaru mark up Meta's marketing conversation fee?
No. Waaru adds 0% markup to Meta messaging charges. Use the same country, category, currency, and effective date when comparing provider pricing.
Will broadcasts hurt my number's quality rating?
Any unwanted campaign can harm quality. Waaru enforces opt-outs, quality admission checks, idempotency, and fail-closed per-instance rate limiting, but consent and relevance remain your responsibility.
What happens when someone replies?
A matching published workflow can continue. Otherwise, the inbound message routes to the shared human inbox; this path does not generate an AI reply.
What plan includes broadcasts?
Broadcasts are included with free platform access. Meta messaging charges and Meta-assigned limits still apply.
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Ready to ship a WhatsApp flow that doesn't break?
Public signup is open. The platform is free. AI features are paid separately.