WhatsApp automation built for Indian D2C — cart recovery, COD, catalog, support.
A typical Shopify D2C brand on ₹1–50 Cr GMV loses 60–70% of carts and 25–35% of orders to RTO. WhatsApp is the only channel that consistently moves those numbers — but only if the automation handles real customers, not just templates. Waaru ships Shopify-native flows, native catalog browsing, COD verification, and AI replies on every campaign.
In one line
WhatsApp for D2C / e-commerce automates abandoned cart recovery, COD-to-prepaid conversion, order tracking, post-purchase upsell, and customer support — natively integrated with Shopify and Razorpay. Waaru does it with 0% markup on Meta fees and AI on every conversation.
No credit card. No commitment.
3–5%Cart recovery typical in first 30 days
10–20%COD-to-prepaid conversion uplift
Shopify-nativeNot Zapier-bridged
0%Markup on Meta marketing fees
The problem
Where Indian D2C brands actually lose revenue on WhatsApp.
Most D2C brands have a WhatsApp tool. Most of them under-deliver because of three structural gaps the tools don't fix.
Cart recovery messages are template blasts — generic, late, and personalisation is name-only.
COD orders are accepted blindly. RTO runs 25–35% on metro D2C, eating margin.
Customer support questions go to a shared inbox where the team answers them eight hours later, by which time the customer has bought elsewhere.
BSPs charge above Meta's published marketing rate per message — AiSensy lists ₹1.09, Interakt lists ₹0.949–₹0.970 — eating into already-thin D2C margins.
Chapter 01
Cart recovery that actually recovers carts.
When a customer abandons a Shopify cart, the Waaru flow fires within 30 minutes. The message includes product name, image, price, and a one-tap checkout link. If they don't convert, a follow-up at 24 hours adds a small incentive (configurable). If they reply with a question instead of clicking, the AI answers from your product catalog and finishes the purchase inside the chat.
The key isn't the timing — every tool has timing. It's that the reply path actually closes. Customers who reply 'is this available in size M' to a generic cart recovery message on most BSPs get the broadcast template back as an auto-reply. On Waaru, they get the answer and a one-tap checkout link.
Chapter 02
COD-to-prepaid conversion — cut RTO measurably.
Indian D2C COD RTO sits around 25–35%. A single COD-to-prepaid flow typically converts 10–20% of COD orders to prepaid, which roughly halves the RTO rate on those orders.
The Waaru flow: after order placement, the customer receives a WhatsApp message with the order summary, a payment-now incentive, and a one-tap Razorpay payment link. If they pay, the order is updated in Shopify automatically. If they don't, the order proceeds as COD with a confirmation message. If they reply with a question, the AI handles it.
Chapter 03
Native WhatsApp catalog browsing — no website redirect.
WhatsApp Native Catalog lets customers browse your product catalog, view variants, and add to cart inside WhatsApp. Waaru syncs your Shopify catalog automatically and powers the in-chat catalog node. Customers who type 'catalog', 'products', or specific category names get a native catalog screen. Add-to-cart works inside chat. Checkout drops into Shopify.
For categories where the customer wants to ask before they buy (sizing, fit, ingredients, compatibility), the AI handles the question without bouncing the customer back to the website.
Chapter 04
Order status, fulfilment, and post-purchase.
All driven from Shopify events. Zero staff input.
Order confirmation on placement (template message with order ID, items, total, ETA)
Shipping pickup notification with tracking link
Out-for-delivery notification with delivery executive contact
Delivery confirmation
Review request 3–5 days after delivery, personalised by product
Re-engagement at 30 / 60 / 90 days for repeat purchase
Chapter 05
Support that scales without hiring.
Every inbound customer question lands on Waaru's AI agent. The agent has your full catalog, product specs, return policy, and shipping rules indexed. 70–80% of typical D2C support questions are answered without a human. The remaining 20–30% escalate to your team inbox with full context, the order in question loaded, and an AI summary of the situation.
For a brand doing 30,000 orders a month, this is the difference between a 4-person support team and a 1-person support team plus AI.
Chapter 06
Why Shopify-native matters (not Zapier-bridged).
Most BSPs offer 'Shopify integration' that is actually a Zapier or webhook bridge. Events get polled, not pushed. There's a 5–15 minute lag, occasional missed events, and no two-way sync.
Waaru's Shopify integration is native. Webhooks are subscribed directly. Order events, cart events, fulfillment events, refund events all fire in real time. Updates from Waaru (order status changes from a customer payment) write back to Shopify in real time too.
Integrations
What Waaru connects to for D2C.
Coming-soon entries are on the public roadmap — Shopify and Razorpay payment links are the next batch.
Trending
Shopify
Coming soon
Orders, carts, catalog, fulfilments, refunds — webhooks both ways.
Razorpay payment links
Coming soon
Payment links, refunds, in-chat UPI — all INR.
Shiprocket
Coming soon
Tracking sync and OTP delivery.
Delhivery
Coming soon
Tracking sync and OTP delivery.
Klaviyo
Coming soon
Cross-channel cohort sync. Move audiences between email, SMS, and WhatsApp without re-keying.
Mailchimp
Coming soon
Cross-channel cohort sync for the long tail of SMB email programmes.
Google Sheets
Coming soon
For ops teams that still live in sheets.
Custom REST + webhooks
Available
Inventory, ERP, custom CRM systems.
FAQ
Questions worth answering.
Yes — Shopify is a native integration, not a Zapier bridge. Order, cart, fulfillment, and refund webhooks fire in real time both directions. Catalog syncs to WhatsApp Native Catalog automatically.
