Wati, AiSensy, Interakt, DoubleTick, and Waaru make different trade-offs. This shortlist compares product maturity, workflow fit, team model, public pricing, message-rate clarity, support, and commitment without pretending one vendor wins every category.
Wati is strongest for maturity and broad documented integrations. AiSensy is a campaign-led entry for Indian SMBs. Interakt is strong for catalogue commerce and included agent roles. DoubleTick is designed around mobile sales teams. Waaru combines deterministic workflows with AI agents, self-learning context, native MCP, a shared inbox, broadcasts, consent controls, and direct support during free early access.
No credit card. No commitment.
Treat unknown or separately quoted values as a procurement task, not an invitation to guess.
| Waaru | Wati | AiSensy | Interakt | DoubleTick | |
|---|---|---|---|---|---|
| Entry price | Free MVP access | Pay as you go — ₹999 one-time; subscription prices vary by market view | Basic — ₹1,500/mo | Growth — ₹2,799/mo plus taxes | Starter — ₹3,000/mo billed yearly |
| Treatment of Meta message fees | 0% markup on Meta fees | No single markup percentage is published in the plan cards; check the separate rate card by category and destination. | Published rates align with the India values AiSensy attributes to Meta from 1 January 2026; no separate message markup is stated. | Plan-specific rates are published. Enterprise explicitly advertises no markup; the standard plan cards do not. | Per-message rate card and markup not published on the pricing page. |
| Published marketing rate (India) | You pay Meta's published rate | Not published | ₹1.09/msg published | ₹0.958/msg published | Not published |
| Included users | No paid seat enforcement in the free MVP | 3 on Growth; extra users are a paid add-on | 1 owner + 5 agent logins; extra agents ₹750/mo each | Unlimited agents on paid plans | 5 on Starter, 10 on Pro |
| Shared team inbox | Yes | Yes | Yes | Yes | Yes |
| Contextual human handoff | Yes | Assignment features vary by plan | Assignment features vary by plan | Assignment features vary by plan | Assignment features vary by plan |
| Visual flow builder | 26 deterministic node types with versioned publishing | No-code automation builder | Flow or chatbot builder | Flow or chatbot builder | Simple bots |
| WhatsApp Flow forms | Published Meta Flows can be used in journeys | Check the selected plan and current documentation | Check the selected plan and current documentation | Check the selected plan and current documentation | Check the selected plan and current documentation |
| Support path | Direct early-access support | Support level varies by plan | Support level varies by plan | Support level varies by plan | Support level varies by plan |
Competitor pricing and feature information was read from each vendor's public pricing page and documentation on 8 August 2026. AiSensy identifies ₹1.09 marketing and ₹0.145 utility as Meta's India rates effective 1 January 2026. Recheck Meta's downloadable country rate card before calculating a markup percentage.
We start with the workflow and production risk, then compare product maturity, included team access, deterministic workflow support, inbox and handoff, rate-card disclosure, required add-ons, support, contract term, export, and migration. Provider-owned pages are the source for time-sensitive competitor facts.
One of the most widely adopted WhatsApp Business API platforms, with a mature chatbot builder and a large integration ecosystem. Growth includes 3 users and 1 channel. Pro and Business include 5 users. Subscription prices and message charges are presented separately on Wati's public page. Message-rate treatment: Wati bills messages against a separate rate card. Its plan cards do not state one markup percentage over Meta's country rates.
A high-volume WhatsApp marketing platform popular with Indian SMBs, known for its low entry price and broadcast tooling. Basic starts at ₹1,500/mo and Pro at ₹3,200/mo. A free-forever tier exists. Message credits and the chatbot builder are managed separately. Message-rate treatment: AiSensy's published India rates are ₹1.09 marketing and ₹0.145 utility/authentication. AiSensy attributes these values to Meta's 1 January 2026 update.
A Jio Haptik product focused on WhatsApp commerce and catalogs, with unlimited agent seats on paid plans. Growth is ₹2,799/mo and Advanced ₹3,799/mo, both with unlimited agents in the included roles. Enterprise is on request and advertises no markup charges. Message-rate treatment: Interakt publishes plan-specific India rates. The standard plan cards show rates across a narrow range, while Enterprise advertises no markup charges.
A mobile-first WhatsApp sales and marketing tool from Mumbai, built around a team inbox and simple bot building. Starter ₹3,000/mo (5 agents) and Pro ₹4,200/mo (10 agents), both billed yearly only, plus 18% GST. Enterprise is custom. No monthly billing option is listed. Message-rate treatment: DoubleTick lists WhatsApp conversation charges as a separate Meta pass-through structure but does not publish a per-message rate card or markup figure on its pricing page.
Waaru's current MVP has 26 deterministic Logic Flow node types, versioned publishing, broadcasts, templates, contacts, a shared inbox, human handoff, and compliance controls. It does not currently include AI or native MCP. Overall launch readiness remains dependent on external production and provider verification.
There is no universal winner. Wati favours maturity, AiSensy campaigns, Interakt commerce, DoubleTick mobile sales, and Waaru free deterministic early access. Choose from a tested workflow and written total cost.
Competitor pricing and features change. Each claim below links to the source it was read from, with the date we read it. Spot something outdated? Email [email protected] and we will re-verify within a week.
Wati lists a ₹999 pay-as-you-go entry, three users on Growth, five users on Pro and Business, and separate message-rate cards.
Wati pricing page Accessed 8 August 2026
AiSensy India pricing: Basic ₹1,500/mo, Pro ₹3,200/mo; chatbot builder is a paid add-on; extra agents ₹750/mo.
AiSensy pricing page Accessed 8 August 2026
AiSensy's per-message rates for Indian recipients: marketing ₹1.09, utility/authentication ₹0.145, billed pre-paid.
AiSensy — per-message pricing update (January 2026) Accessed 8 August 2026
Interakt lists Growth at ₹2,799/mo, Advanced at ₹3,799/mo, plan-specific India message rates, unlimited included-role agents, and no markup on Enterprise.
Interakt pricing page Accessed 8 August 2026
DoubleTick pricing: Starter ₹3,000/mo (5 agents), Pro ₹4,200/mo (10 agents), billed yearly only, plus 18% GST; per-message charges billed separately via WhatsApp.
DoubleTick pricing page Accessed 4 July 2026
AiSensy lists India message rates of ₹1.09 for marketing and ₹0.145 for utility and authentication, and attributes the change to Meta from 1 January 2026.
AiSensy pricing Accessed 8 August 2026
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