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Waaru
Pricing

Free WhatsApp platform. Pay only for AI.

Public signup is open. The platform fee is ₹0. Only AI features carry a Waaru charge. You pay Meta's published rate for messaging, with 0% Waaru markup.

Free non-AI features. Optional AI billed by usage.

Free platform

Run your WhatsApp operations. All non-AI features are free.

₹0platform fee

No platform subscription. No card required to start.

  • Logic flows (Chatbot) and configured automation
  • Shared inbox, team assignment and human handoff
  • Contacts, templates and consent-aware broadcasts
  • Business integrations and Developer API
Create free workspace

Public signup is open. Start with your team and workflows.

AI features

Add AI where your conversations need it.

Pay as you go

Optional AI, billed by usage. Your platform stays free.

  • AI conversation agents for customer questions
  • Answers grounded in business information
  • AI recovery and learning from reviewed resolutions

Bring your own AI
Work in progress. Not available yet.

Contact us for the AI rate and billing unit for your use case.

Meta messaging is separate. You pay Meta's published rate, with 0% Waaru markup. Other connected services may have their own charges.

Included with Waaru

What the free platform includes.

Use workflows, the team inbox, broadcasts, and available integrations. AI features have a separate cost. Meta messaging charges still apply.

  1. 01

    Build Logic flows (Chatbot)

    Build with 28 types of Logic Flow steps. Collect and validate answers, set conditions and fallbacks, then publish a version.

  2. 02

    Reply in WhatsApp formats

    Use approved templates, media, buttons, lists, and WhatsApp Flow forms instead of reducing every journey to plain text.

  3. 03

    Act in business systems

    Continue the workflow through Shopify, Razorpay, Google Calendar, Cal.com, Google Sheets, Zapier, and other available connections.

  4. 04

    Keep the handoff in context

    Move a conversation into the shared inbox with assignment, status, notes, and message history still attached.

  5. 05

    Check before sending

    Run opted-in broadcasts while template approval, quality state, service windows, and opt-out restrictions stay visible.

Check these lines before you compare platforms.

A low headline price can still leave message rates, seats, connectors, or automation usage outside the plan.

01Platform access
WaaruFree (₹0)
What to verifySubscription, billing term, and mandatory add-ons
02Meta message fees
WaaruMeta's published rate with 0% Waaru markup
What to verifyRecipient market, category, delivery, and volume tier
03People and numbers
WaaruNo subscription or per-seat fee
What to verifySeat, channel, and additional-number charges
04AI features
WaaruPay as you go, separate from free platform access
What to verifyAI price, usage terms, and model-provider charges
05Operating tools
WaaruFlows, inbox, broadcasts, and available integrations
What to verifyTrigger, API, and connector limits
FAQ

Understand your WhatsApp costs

What is included in the free platform?

All non-AI platform features are free: configured workflows, the shared inbox, contacts, templates, broadcasts, integrations and Developer API access. Technical safety and Meta policy controls still apply.

How are AI features charged?

AI features are pay as you go, separately from the free platform. Contact Waaru for the applicable AI rate and billing unit. Meta messaging charges are separate from both.

Can I use Waaru without AI?

Yes. Configured workflows and the team inbox do not require an AI provider. You can use the free platform without enabling AI features.

Can I bring my own AI provider?

Bring your own AI is work in progress and is not available yet. There is no published availability date.

Does free platform access include Meta message fees?

No. Meta messaging charges remain separate. Waaru adds 0% markup to Meta's published messaging rates. Connected third-party services may also charge for their own usage.

Bring your current quote. We will help you read it.

Create your workspace, or book a walkthrough to compare costs and discuss the workflows you need. The platform is free. AI features are pay as you go.

Create free workspace