Pricing
Everything included. Free during early access.
The authenticated MVP is free during early access. There is no subscription, trial, seat, or paid-plan gate. Meta messaging charges remain separate and Waaru adds no markup to them.
Workflow automation
- Deterministic Logic Flow V2 execution
- Five registered inbound trigger types
- Typed reply collection and explicit validation outcomes
- Ordered conditions and configured fallback routes
- Human handoff for unmatched or judgement-heavy replies
- Flow variables and contact-field updates
- Versioned drafts and published snapshots
- Pinned published sub-flows
Flow builder
- Visual drag-and-drop canvas
- 27 node types
- Five inbound trigger types
- Typed response collection with explicit validation outcomes
- Ordered conditions and deterministic fallback routing
- Flow variables and contact-field updates
- Pinned published sub-flows
- Published WhatsApp Flow forms
- Short in-process delays from 1 to 10 seconds
- Media messages: image, video, document, and audio
- Interactive buttons and list menus
- Versioned drafts and published snapshots
- Human handoff, conversation status, and internal notes
Integrations
- Meta WhatsApp Business Cloud API (official)
- WooCommerce order and customer events
- Google Calendar and Cal.com booking actions
- Google Sheets and Zapier
- Approved REST endpoints and inbound webhooks
- Shopify order and customer events
- Razorpay payment links and verified events
Messaging
- Broadcast campaigns to opted-in contacts
- Message Templates with Meta sync and approval tracking
- No per-message markup — Meta rates passed at cost
- Multi-language template support
Team & Inbox
- Shared team inbox
- Human agent takeover with full conversation context
- Role-based access — 6 roles
- Multiple team members per workspace
- Multiple WhatsApp numbers per account
- Conversation history and search
Security & Compliance
- Workspace and WhatsApp-instance isolation
- Role-based permissions and instance grants
- TLS encryption in transit
- Encrypted provider-token storage
- Raw-body Meta webhook signature verification
- Scoped API keys and CSRF protection
- Opt-out and quality-state enforcement
What changes when repeatable work moves into Waaru.
A practical comparison between ad-hoc WhatsApp operations and a configured, shared workflow.
| Capability | Ad-hoc operations | Waaru |
|---|---|---|
| Repeatable customer journeys | Remembered by staff | Published workflows |
| Unexpected or sensitive replies | Found manually | Configured fallback or handoff |
| Conversation ownership | Unclear | Assignment and status |
| Internal collaboration | Separate chats | Shared inbox and notes |
| External API integrations | Limited | Approved REST and webhooks |
| Opt-out enforcement | Manual lists | Workspace-wide restriction |
| Human handoff with context | Forward or re-explain | Conversation stays in inbox |
| Visual flow builder | Yes | 27 node types |
| Per-message markup | Yes — charged | None — at cost |
| Publishing changes | Live immediately | Versioned draft and publish |
Rule-based bots include most WhatsApp automation tools available today.
Free during early access.
Use the current workflow, broadcast, template, contact, and inbox surface without a paid access gate. We will publish any future commercial change before it takes effect.