Pricing
Everything included. Free during early access.
We’re not publishing prices before launch. Founding members get free access while we’re building. When we launch, you’ll be first to know — with benefits no public customer gets.
AI & Automation
- Self-learning AI agents
- AI trained on your website, docs, and product catalog
- Learns and improves from every conversation
- Mid-flow AI injection — steps in when conversations go off-script
- AI Copilot on any flow node
- Supports Anthropic Claude, Google Gemini, and OpenAI GPT
- Automatic escalation to human agent
- Fallback handling for unexpected input
- Conversation context and memory
Flow Builder
- Visual drag-and-drop canvas
- 21 node types
- Conditional branching with 11 operators
- Variable system with interpolation across all nodes
- Sub-flows and reusable conversation components
- A/B testing on flow variants
- API request node with full response mapping
- WhatsApp Forms (WabaForms)
- Delay nodes (non-blocking, queue-based)
- Media messages — image, video, document, audio
- Product catalog messages
- Interactive buttons and list menus
Integrations
- Meta WhatsApp Business Cloud API (official)
- Razorpay — payment links inside conversations
- Shopify — orders, products, cart recovery
- REST API node — connect any external system
- Inbound webhooks to trigger flows from anywhere
- CRM integration via API
- PMS (Property Management System) integration
- Doctor-patient system integration
- D2C ecommerce backend integration
Messaging
- Broadcast campaigns to opted-in contacts
- Message Templates with Meta sync and approval tracking
- No per-message markup — Meta rates passed at cost
- Multi-language template support
Team & Inbox
- Shared team inbox
- Human agent takeover with full conversation context
- Role-based access — 6 roles
- Multiple team members per workspace
- Multiple WhatsApp numbers per account
- Conversation history and search
Security & Compliance
- DPDP Act 2023 compliant
- Complete workspace isolation
- TLS encryption in transit
- AES-256 encryption at rest
- Infrastructure hosted in India (AWS Mumbai)
- Conversation data never used for AI model training
- Webhook HMAC verification
How we compare to rule-based tools.
There’s a category difference between what Waaru does and what most WhatsApp tools do.
| Capability | Rule-based bots | Waaru |
|---|---|---|
| Handles off-script customer input | Breaks | AI handles it |
| Learns from real conversations | Static | Continuously |
| Trained on your business data | Manual setup | Automatic |
| AI steps in mid-conversation | Separate mode | Any point |
| External API integrations | Limited | Any REST API |
| Payment links in conversation | Some | Razorpay native |
| Human handoff with context | Basic | Full history |
| Visual flow builder | Yes | 21 node types |
| Per-message markup | Yes — charged | None — at cost |
| Multiple AI models | One or none | Claude, Gemini, GPT |
Rule-based bots include most WhatsApp automation tools available today.
Free during early access.
Founding members use Waaru free while we’re building. When we launch, you’ll be first to know — with benefits no public customer gets.