Can it handle leads from 99acres, MagicBricks, Housing.com?

Yes — any portal that pushes a lead to WhatsApp (or to a sheet / CRM Waaru can sync) is handled. Leads land in the AI's qualification flow within seconds of arriving.

Does it sync to my CRM?

Yes — HubSpot, Pipedrive, Zoho out of the box, plus any CRM with a REST API or Zapier connector. Qualified leads, scheduled visits, and follow-up outcomes write back to the CRM in real time.

Can the AI hand off to an agent when needed?

Yes — handoff is automatic when the lead crosses a configurable interest threshold or asks a question the AI can't answer (specific legal questions, custom commercial terms). The agent picks up with full transcript, AI summary, qualification answers, and the lead's CRM record loaded.

What about multi-language leads?

The AI replies in the language the lead wrote in — English, Hindi, Hinglish, and major Indian languages. Hindi-speaking domestic buyers and English-speaking NRIs are handled by the same agent without configuration.

Can it schedule site visits across multiple agents?

Yes — each agent's calendar is synced (Google Calendar, Outlook, or shared sheet). The AI offers slots based on which agent owns the lead or routes to the next available agent in a round-robin.

What's the typical conversion uplift?

Most agencies that move from manual to Waaru see consistent follow-up move from ~40% to ~80%, with conversion moving from ~2% to ~4% on the same lead volume. The single additional closed deal per month typically returns 100x+ on the platform cost.

Growth plan — full AI, follow-up sequences, CRM sync, inbox, broadcasts. Meta conversation fees billed by Meta at 0% markup. Founding members get extended free access.

WhatsApp for real estate

Qualify every lead. Book every site visit. Follow up every time.

Property enquiries from 99acres, MagicBricks, and Housing.com all land on WhatsApp. Most agencies follow up on the first 20%, lose track of the rest, and convert under 2%. Waaru qualifies every lead within seconds, shares the right brochure, books the site visit, and runs the follow-up sequence — without an agent watching the inbox.

In one line

WhatsApp automation for real estate qualifies inbound portal leads, shares matching property brochures, books site visits, and runs follow-up sequences. Waaru's AI handles the volume so agents spend time only on conversations worth closing.

No credit card. No commitment.

2x → 4%Typical conversion uplift

300+ leads/moPer 3-agent team, comfortably

Multi-touchDay 3 / 7 / 14 follow-up automated

0%Markup on Meta fees

The problem

Where real estate agencies lose deals on WhatsApp.

Lead conversion in residential real estate runs around 2% on average. Doubling consistent follow-up usually doubles conversion. The reason most agencies don't double follow-up isn't motivation — it's the volume the team can manually handle.

Portal leads arrive in bursts; agents can't qualify every one in real time.
Brochure-sharing is manual; the same PDFs are sent dozens of times a day.
Day 3 / 7 / 14 follow-up sequences require human discipline that breaks under load.
Site visit scheduling involves four messages and a calendar that's not synced.
Senior agents spend time on leads that aren't qualified yet.

Chapter 01

Lead qualification — every lead, in seconds.

Inbound lead from any portal lands on WhatsApp. The AI greets, asks budget, property type, location preference, possession timeline, and purpose (buy / invest) via a WhatsApp Native Flow. Qualified leads are tagged and routed to the right agent; unqualified leads are filtered out without a human looking at them. The agent's inbox now contains only leads worth talking to. Time spent per lead goes up. Quality of the conversation goes up.

Chapter 02

Brochure and rate sheet sharing — automatic, matched.

Once a lead is qualified, the AI sends the matching property brochure, floor plans, and rate sheet automatically based on the qualification answers. If you have a project catalog, the AI shows it as a WhatsApp Native Catalog where the lead can browse projects inside chat. The brochure that arrives matches what the lead asked for. No more 'oh, that's the 3BHK, I asked about 2BHK' moments.

Chapter 03

Site visit scheduling — date-picker, calendar, agent assignment.

When a qualified lead expresses interest, the AI offers available site visit slots via an in-chat date picker tied to the agent's Google Calendar. Confirmation is sent with site address, directions, agent name and contact, and a reminder 2 hours before the visit. The agent's calendar updates. The agent's CRM record updates. The lead receives confirmation. None of this requires a human typing.

Chapter 04

Multi-touch follow-up — day 3, day 7, day 14, automated.

Leads that don't convert on the first conversation enter a follow-up sequence. Day 3: 'thinking about it? happy to share another similar option'. Day 7: 'price update on the project you liked'. Day 14: 'limited inventory alert'. Each message is configurable, branded, and stops automatically if the lead responds or opts out. Follow-up consistency moves from 'whenever the agent remembers' to 'every time, every lead'.

Chapter 05

Post-visit interest check — flag the warm leads for senior closure.

24 hours after a site visit, a follow-up message asks for feedback and next steps. The AI classifies the response — hot, warm, cold — and notifies the senior agent only on the hot leads. The warm and cold continue the standard sequence.

FAQ

Questions worth answering.

No. The AI handles qualification, brochure sharing, scheduling, and follow-up — the high-volume, low-judgement work. Agents focus on hot leads, complex negotiations, and the closing conversation, which are the conversations that need a human anyway.

Keep reading.

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