Skip to main content
Waaru
Lead qualification

Qualify WhatsApp leads before the sales handoff.

Bring leads from ads, portals, website forms, and walk-ins into one intake. Capture the right answers, apply your criteria, and route the context to the right owner.

Create free workspace

Platform free. AI features are paid separately.

Route from evidence, not guesswork.

Capture requirement, location, budget, and timeline in WhatsApp. The assigned teammate receives the answers with the conversation.

ExampleLead qualification

Routing decision

Pune sales team

The owner receives the captured requirements before replying.

Structured qualification on the first message.

A published workflow asks the qualifying questions you configured, such as budget, timeline, requirement, decision-maker, and location. It can collect the answers through buttons, lists, or a published WhatsApp Flow form before a teammate opens the conversation.

Explicit qualification rules - your criteria, not a guess.

Use ordered conditions to check the answers that matter to your business. Update contact fields or tags and route each configured outcome without an inferred score.

Configured routing - a visible next step.

Branch on the captured answers, continue a published sub-flow, or hand the conversation to the team inbox. Assignment and status make the owner visible after handoff.

Connect the record through Zapier or an approved endpoint.

Use the active Zoho CRM connector to find or upsert a bounded contact or lead and create a follow-up task. Zapier can manage approved Waaru contact fields and labels. HubSpot and Pipedrive remain planned.

Follow up through eligible, approved messages.

Use approved templates and consent-aware campaign audiences for business-initiated follow-up. Opt-outs and sending restrictions remain enforced even when a lead still matches the audience criteria.

FAQ

Frequently asked questions.

Can this handle leads from 99acres, MagicBricks, Justdial, IndiaMART?

Yes. Any portal that pushes a lead to WhatsApp, or to a connected CRM or sheet, can enter the same qualification workflow when the record arrives.

Does this replace my sales team?

No. The configured workflow handles repeatable intake and routing. Your team still makes judgement-heavy decisions and owns the sales conversation.

Does it sync to my CRM?

Zoho CRM is active for bounded contact, lead, deal, note, task, and record-event operations. Zapier can manage approved Waaru contact fields and labels. HubSpot and Pipedrive remain planned.

How does Waaru decide which path a lead takes?

You configure ordered conditions on captured answers such as budget, timeline, location, and must-have requirements. This workflow does not currently infer lead quality with AI.

Ready to ship a WhatsApp flow that doesn't break?

Public signup is open. The platform is free. AI features are paid separately.