Waaru
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The Shopify integration is on the roadmap, not yet live.

This page describes the integration we're building. Join the waitlist and we'll prioritise based on customer pull.

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Shopify integration

Shopify + WhatsApp, natively connected.

Waaru is built for Indian D2C running on Shopify. The integration is native — real Shopify webhooks subscribed directly, no Zapier bridge, no 15-minute polling lag. Orders, carts, catalog, fulfilments, refunds all flow in real time, both directions.

No credit card. No commitment.

Native webhooksNo polling, no Zapier lag
Two-way syncUpdates write back to Shopify
Catalog syncAuto-synced to WhatsApp Native Catalog
3–5% / 10–20%Cart recovery / COD-to-prepaid uplift
Chapter 01

What syncs natively.

  • Orders — created, updated, paid, fulfilled, cancelled, refunded
  • Carts — created, updated, abandoned (real-time, not 15-min poll)
  • Catalog — products, variants, prices, images, stock status
  • Fulfilments — pickup, in-transit, out-for-delivery, delivered
  • Customers — created, updated, tag changes
  • Refunds — initiated, processed
Chapter 02

Abandoned cart recovery that actually closes.

Pre-built flow fires within 30 minutes of abandonment. Personalised message with product image, name, price, and one-tap checkout. If the customer replies with a question instead of clicking, the AI answers from the catalog and finishes the purchase inside chat. Typical 3–5% recovery in the first 30 days.

Chapter 03

COD verification and prepaid conversion.

On COD order placement, send verification and a Razorpay payment link offering a small incentive to switch to prepaid. Typical 10–20% of COD orders convert to prepaid, halving RTO on those. Switched orders update in Shopify automatically.

Chapter 04

Native catalog browsing.

Your Shopify catalog syncs to WhatsApp Native Catalog automatically. Customers browse, view variants, and add to cart inside WhatsApp. Checkout drops into Shopify. The AI handles sizing, fit, and product questions in-thread so customers don't drop off.

Chapter 05

Order lifecycle messages.

Confirmation on placement, shipping pickup, out-for-delivery, delivered, review request 3–5 days later. All template-based, all customisable, all triggered by Shopify events with no manual work.

Chapter 06

What you don't get from a Zapier bridge.

Real-time abandonment (vs. 15-min polling), guaranteed event delivery (vs. Zapier free-tier event drops), two-way sync (vs. one-way), direct webhook auth (vs. third-party token).

FAQ

Questions worth answering.

Yes — installed from the Shopify App Store and authenticated via OAuth. Webhooks are subscribed directly. No Zapier in the middle.

Sources & references

Sources backing the claims on this page.

Public reference points for the Shopify and WhatsApp platform comparison made on this page.

  1. Shopify Admin API — the underlying surface for Waaru's Shopify integration (orders, products, customers, abandoned checkouts).

    Shopify · Developer documentation · Accessed 9 June 2026

  2. WhatsApp Business Cloud API — the Meta-published surface that Waaru sends Shopify-triggered messages through.

    Meta · WhatsApp Cloud API documentation · Accessed 9 June 2026

  3. WhatsApp marketing-conversation rate card — the per-region baseline against which Waaru's 0% markup is compared.

    Meta · WhatsApp pricing documentation · Accessed 9 June 2026

Keep reading.

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