WhatsApp Business Platform pricing is based on delivered template messages, their category, and the recipient country. Service replies inside the applicable 24-hour customer-service window are free. For an India budget, capture Meta's current downloadable country rate card and your provider's current rate card on the same date before calculating any difference.
The billing model changed from conversations to delivered template messages in July 2025. Rates can also change. This guide focuses on the calculation method and keeps provider figures dated instead of presenting an old number as permanent.
AiSensy's official pricing page lists ₹1.09 for marketing and ₹0.145 for utility and authentication messages in India, and attributes those rates to Meta from 1 January 2026. This article treats that as a corroborating provider source. Before committing spend, download Meta's current India rate card and record the version or effective date with your budget.
Older pages compared provider prices against ₹0.8631 marketing and ₹0.115 utility. Using those values beside a newer provider rate produced markup percentages that were not like-for-like. A valid comparison uses the same country, category, currency, and effective date for Meta and the provider.
Count expected delivered templates by category and recipient country. Multiply each count by the current applicable rate. Keep free-form replies and eligible service-window utility messages separate. Then add the platform subscription, users, required add-ons, taxes, and any prepaid-wallet or minimum-commitment terms.
AiSensy publishes India message figures and uses prepaid credits. Interakt publishes plan-specific India rate columns and lists no-markup terms under Enterprise. Wati points buyers to a separate rate card. Waaru keeps Meta message charges separate from its platform fee and is free during the current MVP. Open the standing BSP comparison for dated provider details.
AiSensy's current official page lists ₹1.09 and attributes it to Meta's India rate from 1 January 2026. Verify Meta's current downloadable rate card before treating any figure as the live official price.
Meta publishes WhatsApp Business Platform pricing rules and downloadable country rate cards.
Meta for Developers Accessed 8 August 2026
AiSensy lists India rates of ₹1.09 marketing and ₹0.145 utility and authentication and attributes them to Meta from 1 January 2026.
AiSensy pricing Accessed 8 August 2026
Interakt publishes plan-specific India message rates and lists no-markup terms under Enterprise.
Interakt pricing Accessed 8 August 2026
Put this into practice on your own number.
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